what is content marketing for restaurants

What Is Content Marketing? And How Can Your Restaurant Use It?


Blog Featured Post Marketing

We’ve talked about ideas for your Instagram page, your Pinterest boards, your Facebook page and your Twitter account. We’ve even talked about the importance of a blog and given ideas for some integrated content ideas across all of these mediums. But what ties all that together and makes it work? An effective content marketing strategy…. Read more »

No Comments

revised Instagram-pt2-Thumb (1)

5 Things Learned From “The Year of the Instagram Strategy”


Blog Featured Post Marketing Social Media

  Instagram may be all the rage among Millennials, but it’s quickly becoming one of the most influential social media marketing channels across the board. According to MomentFeed, a digital marketing platform connecting brands to consumers, there are over 200 million monthly active Instagram users, an average of 60 million photos posted daily to Instagram,… Read more »

No Comments

restaurant employee theft

Restaurant Theft – It Happens but It Doesn’t Have to Happen to You


Blog Featured Post Restaurant Operations

We all know that theft happens in our industry; it  happens in any industry, really.  And unfortunately there are stats to back up the prevalence of restaurant theft: 75% of employees steal from the workplace at least once, and half will steal repeatedly (U.S. Chamber of Commerce) Internal employee theft is responsible for 75% of inventory… Read more »

No Comments

return visits and customer loyalty

Dining Details That Can Affect Return Visits, Part 3


Blog Customer Loyalty Featured Post

Everyone has their own pet peeves when they dine out. With so many great restaurants to choose from, these little things can tip a diner’s decision of where they are going to go and whether or not they will return as a loyal customer. Part Three of this series focuses on cleanliness of restrooms. Have… Read more »

No Comments

instagram for restaurant marketing

Three Ways to Recharge Instagram for Restaurant Marketing


Blog Featured Post Marketing Social Media

Using social media for restaurant marketing is changing. Facebook isn’t offering the organic reach it used to, and photo sharing is overtaking status sharing. It’s time to take a look at your restaurant’s Instagram account and give it a boost. It’s a great medium to showcase your restaurant food, but there is nothing “special” about… Read more »

No Comments

Unchain-Thumbnail

The Anti-Chain Chain


Blog Featured Post Industry Trends Menu Trends

  I don’t often go to chain restaurants.  I don’t have anything against chains, I just would prefer to try a new or local restaurant if there is an opportunity. I feel like that is a better way to truly get to know a city or a neighborhood.  Don’t get me wrong, I like McDonald’s… Read more »

No Comments

Dining loyalty programs

Rewards Network® Launches Orbitz Rewards® Dining Loyalty Program


Blog Customer Loyalty Featured Post Rewards Network

Rewards Network is teaming up with Orbitz.com to launch our newest dining loyalty program, Orbitz Rewards Dining. We’ve come together to provide a seamless experience bridging members’ online and offline behaviors, while restaurants benefit from our behavior-based marketing to those members.  This new dining program is another great opportunity for restaurants to attract more customer… Read more »

No Comments

Selfie-Thumbnail

The New Restaurant Experience – Documented!


Blog Featured Post Social Media

I was fortunate enough to spend a long weekend with my 15 year old niece and a friend of hers recently, where I got a glimpse into a teenagers view on life and life’s experiences.  I can sum up the way in which they view life in a few simple words:  “Wait, someone needs to… Read more »

No Comments

Marketing ideas for restaurants

August and September Marketing Ideas for Restaurants


Blog Featured Post Marketing

As summertime winds down and kids begrudgingly return to school, wrap up the season by increasing restaurant sales and traffic with these marketing ideas. From quirky holidays to annual gatherings, these fun promos will get your restaurant in gear by creating buzz and attracting customers. August Marketing Ideas for Restaurants:  August – National Sandwich/Panini Month… Read more »

No Comments

pinterest for restaurant marketing

3 Ways to Update Pinterest for Restaurant Marketing


Blog Featured Post Marketing Social Media

About a year ago, Pinterest was the talk of the town – it was growing in popularity faster than any other new medium, and more importantly, it was driving sales more than any other medium.  It’s still a great marketing tool, but many restaurants that started off strong using Pinterest for restaurant marketing have flattened out… Read more »

No Comments