ABC Nightline Restaurant Rewards

Do Customers Really Care About Your Restaurant Rewards?

Blog Customer Loyalty Featured Post Restaurant Rewards

When is the last time that a restaurant customer went on a national news program to talk about earning their tenth entrée for free?  Needless to say, when you think of that way, it doesn’t sound like the most newsworthy event or reward, which may beg the question of whether or not it is the… Read more »

No Comments

Facebook for restaurant reach

It’s Our Fault That Facebook is Limiting Reach

Blog Featured Post Marketing Social Media

Your reach has gone down on Facebook.  A lot. It’s not just you, it’s every brand page out there, and it’s only getting worse.  There are some ways to influence Facebook reach, and of course paid Facebook ads will guarantee some visibility, but organic reach will never be the same. I’m here to tell you… Read more »

No Comments

Hospitality secondary image

The Newest Trend for Restaurant Success Isn’t New at All

Blog Customer Service Featured Post

hospitality (ˌhɒspɪˈtælɪtɪ) — n , pl -ties 1. kindness in welcoming strangers or guests 2. receptiveness Collins English Dictionary – Complete & Unabridged 10th Edition The word hospitality has been around since its documented inception of use in 1325 and, as defined by the Collins English Dictionary, refers to kindness in welcoming strangers or guests… Read more »

No Comments

Best restaurant owner books

Top 5 Books Every Restaurant Owner Should Read

Blog Featured Post Restaurant Operations

Too busy to read? Never! Grab a cup of coffee and steal a moment for yourself to savor tricks of the trade from some of the best restaurant professionals in the industry. Inspiring and enlightening, I think these books are more than worth your time. Restaurant Success by the Numbers: A Money-Guy’s Guide to Opening… Read more »

No Comments

Restaurant loyalty program or disloyalty

Are You Creating Disloyalty Among Customers?

Blog Customer Loyalty Featured Post

We concentrate on our restaurant loyalty program and the activities we can do to drive loyalty, but what if we think of things in our business that drive disloyalty?   I know that sounds counter intuitive from a marketer and operator whose passion is focused on driving loyalty through marketing, operations and rewarding customers for returning;… Read more »

No Comments

menu trends - upscale deli

The Next Generation of Delis

Blog Featured Post Menu Trends

When I think deli, I think New York. For about two years I lived in New Jersey and worked in New York City (I have to clarify because if you say you live in NYC but actually lived in Hoboken, people tend to get a little angry), and while I lived out east I began… Read more »

No Comments

marketing ideas for restaurant

April and May Marketing Ideas for Restaurants

Blog Featured Post Marketing

The holiday season is far behind us, and summer holidays are still a warm thought, not quite within our reach just yet. Fear not, there are still plenty of great reasons to celebrate this spring and even more great ways to help promote your restaurant.  Check out our April and May marketing ideas for restaurants:… Read more »

No Comments

scarecrow secondary image

Why Should Anyone in America Be Hungry?

Blog Featured Post Success Story

Why should anyone in America be hungry? It’s probably not a question most restaurateurs ask themselves on a regular basis. As an industry, we are focused on making beautiful meals that please a range of tastes, and giving the best service possible to inspire return visits. It’s why we exist.  So it’s not hard to… Read more »

No Comments

restaurant kids menu ideas

5 Easy Ways to Update Your Kids’ Menu

Blog Featured Post Industry Trends Menu Trends

Today’s restaurant customer is savvy, environmentally aware and healthy – and those restaurants that provide choices that meet their lifestyles are thriving.  Looking at the National Restaurant Association Top 10 Trends (2014 Culinary Forecast) every item on the list revolves around more conscious consumer decisions, from locally sourced foods to nutrition. Two of the top… Read more »

No Comments

restaurant spring prep

Start Spring and Summer Planning Before the Thaw

Blog Featured Post Restaurant Operations

It is that time of the year to start thinking….dare I say it …Spring!  Although the 48 Contiguous States have been hit with the harshest weather in years, the smell of Spring is just around the corner and it’s time to get ready for the warm rush. Now is a perfect time to start thinking… Read more »

No Comments