Your Food Should Tell a Story

Blog Featured Post Menu Trends

  Earlier this August, I attended IFMA’s Marketing & Sales Leaders Forum, where sessions featuring Datassential and NPD Group were really the highlight of the event for me.  This is mainly because, as I’ve stated before, I’m a total marketing data nerd.  When they started speaking about how today’s menus– especially for casual dining –… Read more »

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increase sales in restaurant

The Only 4 Ways to Increase Restaurant Sales

Blog Featured Post Restaurant Operations

This article was originally posted in March, 2013, focusing on the only four ways to increase restaurant sales. A lot has changed in our industry since then as we saw the rise and fall of daily discounts, an ever-changing economy and a surge of new and focused restaurants in all segments. As consumers are dining… Read more »

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Seasonal Dining Decisions

How to Influence Dining Decisions in the Changing Season

Blog Customer Loyalty Featured Post Restaurant Operations

Does a change in season influence a change in heart amongst your diners? Do customer dining decisions change with the seasons? Your numbers will be a true test, but anecdotally, you can see how it can make a difference:  It gets colder outside; it gets darker earlier, new television shows are premiering every night, and… Read more »

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Chris Cosentino at Feast Portland sponsored by Rewards Network

Exclusive Chef’s Dinner at Feast Portland, Sponsored by Rewards Network

Blog Featured Post Rewards Network

Rewards Network is thrilled to announce our participation in Feast Portland, one of the nation’s top food and drink festivals showcasing world-class culinary talent and the Pacific Northwest’s finest ingredients. As a Gold Sponsor of Feast Portland, we are proud to be part of such an esteemed event dedicated to celebrating Oregon’s bounty. Feast Portland… Read more »

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Time to Fall Forward Not Backward With Your Restaurant Menu

Blog Featured Post Menu Trends Restaurant Operations

We all remember the adage for time change, spring forward and fall back; but when it comes to our restaurant offering, we need to continue forward all year around.  As we talked about when spring was right around the corner, you need to start thinking fall and make the changes necessary to keep your offering… Read more »

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restaurant rewards and reviews

Your Customers Have Spoken – Restaurant Rewards Really Matter

Blog Customer Loyalty Featured Post Restaurant Rewards

If you think that restaurant rewards don’t matter to your customers, perhaps it’s time to think again. In today’s fast moving, competitive marketplace, restaurant rewards could be the tipping point in dining decisions and restaurant loyalty. This doesn’t mean that your food and service aren’t important – they always are. But all things being equal… Read more »

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respond to restaurant customer satisfaction survey

Responding to Customer Feedback: What to Say

Blog Customer Feedback Featured Post

After you have taken a deep breath and are ready to respond to customer feedback, what do you say? This is an important question because Rewards Network data shows that customers who receive a response from a restaurant after providing feedback spend 14.4% more and visit 11.7% more often. Simply having a restaurant customer satisfaction… Read more »

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what is content marketing for restaurants

What Is Content Marketing? And How Can Your Restaurant Use It?

Blog Featured Post Marketing

We’ve talked about ideas for your Instagram page, your Pinterest boards, your Facebook page and your Twitter account. We’ve even talked about the importance of a blog and given ideas for some integrated content ideas across all of these mediums. But what ties all that together and makes it work? An effective content marketing strategy…. Read more »

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5 Things Learned From “The Year of the Instagram Strategy”

Blog Featured Post Marketing Social Media

  Instagram may be all the rage among Millennials, but it’s quickly becoming one of the most influential social media marketing channels across the board. According to MomentFeed, a digital marketing platform connecting brands to consumers, there are over 200 million monthly active Instagram users, an average of 60 million photos posted daily to Instagram,… Read more »

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restaurant employee theft

Restaurant Theft – It Happens but It Doesn’t Have to Happen to You

Blog Featured Post Restaurant Operations

We all know that theft happens in our industry; it  happens in any industry, really.  And unfortunately there are stats to back up the prevalence of restaurant theft: 75% of employees steal from the workplace at least once, and half will steal repeatedly (U.S. Chamber of Commerce) Internal employee theft is responsible for 75% of inventory… Read more »

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