Diner Profile

A Diverse Demographic

A Diverse Demographic

Rewards Network diners vary in age: Members represent diverse range of age.*

High Income Earners

High Income Earners

Our members consist of many individuals with high incomes, 51% making an annual income of more than $75,000.*

Big Spenders

Big Spenders

Our members spend 23% more on average than other guests — over $545 million a year at Rewards Network program restaurants.**

Want to know who will be frequenting your restaurant when you partner with Rewards Network? A different type of consumer.

Rewards Network diners are more than rewards-seekers, they’re sophisticated consumers who dine out more, spend more when they do, and show their appreciation for a great meal by returning again and again.

On average, Rewards Network members spend 23 percent more than non-members at program restaurants*. But more money in your pocket is just the beginning.

More than 76 percent of consumers consider online reviews when making their dining decisions**. That means our members are influencing a millions-strong community of people to dine with you with their reviews and comments — and providing you unmatched insights into what they expect from each restaurant experience.

And the more fantastic dining experiences they have, the more your loyal customers will promote your business to others — and the more they’ll spend with you. On average, loyal customers spend 67 percent more on repeat purchases than new**.

But you can only tap into this pool of enthusiastic consumers one way: by joining the Rewards Network.


* Based on member and transactional data, 2014
** BIA /Kelsey, & Manta. 2014. Achieving big customer loyalty in a small business world.