Diner Profile

A Diverse Demographic

A Diverse Demographic

Rewards Network diners vary in age: Members represent diverse range of age.*

High Income Earners

High Income Earners

Our members consist of many individuals with high incomes, 51% making an annual income of more than $75,000.*

Big Spenders

Big Spenders

Our members spend 23% more on average than other guests — over $545 million a year at Rewards Network program restaurants.**

The typical Rewards Network diner is a sophisticated consumer. They are the type of diner who travels, stays in hotels, dines out for pleasure, and appreciates a great restaurant meal. To fully understand the quality, quantity, and accessibility of the Rewards Network frequent diner, look at the numbers. Rewards Network rewards our members for their spending rather than offering discounts or coupons, and members pay an average of 23 percent more than non-members at program restaurants.* For your restaurant, statistics like these contribute to engaging frequent diners with money to spend.


*Age and income data provided by Nielsen Segmentation and Local Market Solutions
**Based on member and transactional data, 2014