Rewards Network Connects Out-of-Town Diners with Renowned Central Park Boathouse Restaurant

CHICAGO - April 10, 2007 - The relationship between New York's historic The Central Park Boathouse Restaurant and Rewards Network, a leading provider of marketing services and loyalty programs to the restaurant industry, has proven successful in attracting visitors seeking a unique dining experience in Manhattan.

This is a destination restaurant unlike anything else and an ideal experience for anyone who comes to New York," said owner Dean Poll. "What Rewards Network has done for The Central Park Boathouse is to successfully get that message across to its members, attracting diners from all over the country."

Central Park designers Frederick Law Olmsted and Calvert Vaux first designed the boathouse in 1874 as a place where visitors could purchase refreshments, relax and watch the boats on Central Park Lake. The current structure replaced this original Victorian boathouse in the 1950s, and continues to offer boat and bicycle rentals. Today The Central Park Boathouse, situated in the middle of the Park, boasts a number of different menus and dining settings including the formal Lakeside dining room, casual Outdoor Bar & Grill, an Express Café and banquet facilities. "With views of The Lake's boats, swans, and the New York skyline, The Central Park Boathouse has been billed as one of the most romantic spots in the City," said Poll.

As part of the Rewards Network program, The Central Park Boathouse is marketed through Web pages on the Rewards Network site and inclusion in printed mailings and targeted emails to Rewards Network members. In addition, the restaurant receives detailed marketing reports, including member ratings and feedback, to help Poll gain a better understanding of his diners.

"We are proud to have a well respected, marquee restaurant like The Central Park Boathouse on the program," said Ron Blake, Rewards Network President and CEO. "The combined experience The Boathouse offers for food, service, location, and history is one that no Rewards Network member should miss."

The Central Park Boathouse
East 72nd St. & Park Drive North in Central Park, NY
Phone: (212) 517-223, www.thecentralparkboathouse.com

For more information about the Rewards Network program in Manhattan, contact Rewards Network representative Jim Guttoso at (212) 682-3648 or visit www.restaurants.rewardsnetwork.com.