40 Locations Join Loyalty Marketing Program, More to Follow as Chain Expands Nationally
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Rewards Network Supports Rapid Growth for Garlic Jim's Famous Gourmet Pizza40 Locations Join Loyalty Marketing Program, More to Follow as Chain Expands NationallyCHICAGO, IL - June 25, 2007 - Rewards Network, a leading provider of marketing services and loyalty programs to restaurants, has just added 40 Garlic Jim's Famous Gourmet Pizza® locations to its coast-to-coast dining program. More will be added to the program as the fast-growing chain expands across the country. Named one of "four chains to watch" by Pizza Marketplace, Garlic Jim's is breaking the mold by combining a high-end, gourmet product with high-speed, carryout/delivery service. It's a concept that has taken off, catapulting the chain from two to 40 stores since 2004. Garlic Jim's plans to double in size during 2007. With headquarters in Everett, Washington, and many locations on the West Coast, several members of the Garlic Jim's management team are Alaska Airlines Mileage Plan members. In fact, that's what brought Rewards Network to their attention. Dwayne Northrop, Founder and Chief Executive Officer of Garlic Jim's, explained, "Lex Nepomuceno, our chief marketing officer, is a mileage maniac. He earns thousands of miles every year by dining at participating restaurants. If a program can elicit that kind of customer loyalty, we want to be part of it." Rewards Network President and CEO Ron Blake views Garlic Jim's as a great addition to the thousands of restaurants already participating across North America. "Garlic Jim"s is a leader in gourmet pizza delivery. Their product targets the discerning diner who wants quality plus convenience. Our members fit that profile, so this alliance is a win-win for everyone." Northrop expressed equal enthusiasm. "As we expand, we want to focus on building our brand awareness and customer base. Through Rewards Network, we'll be able to reward customers with Alaska Airlines Mileage Plan miles, Upromise college savings rewards, eScrip nonprofit contributions and cash back. It's a great way for us to keep our chain in growth mode, with a steady stream of loyal, repeat diners." Northrop is also relying on those loyal diners to help Garlic Jim's maintain quality control. Rewards Network's reporting includes member ratings and feedback. "What distinguishes us from other fast-delivery pizza chains is the gourmet quality of our product. Rewards Network's customer feedback will go a long way toward helping us monitor our franchise operations to maintain the product and service standards on which we're building the Garlic Jim's brand." |
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