Good restaurant websites need to showcase the menu, contact information, and directions. But there is one other element to restaurant websites that can make them more effective, more interesting, and most important, more searchable: a blog.
Here are 5 good reasons restaurant websites need a blog:
1. Search Engine Optimization (SEO) – One of the best ways to keep your restaurant website appearing in search results is with new and relevant content. It tells search engines you are active, and it gives search engines more ways to figure out who you are and when you would be a relevant search result for users. There is an art and a science to SEO for restaurant websites, but good content is usually the bottom line.
2. Social Media Content – So many restaurants struggle with what to post on Social Media. Your blog is a great place to link through your Facebook and Twitter pages. It’s original content and it pulls customers into your site instead of off-site.
3. Data Collection – Blogs are a great opportunity for collecting email addresses. Customers can sign up for your newsletter, which can be a monthly recap of your top articles along with other important information, keeping your restaurant top of mind with customers.
4. Restaurant updates – A blog can give you a dynamic place to tell customers about upcoming events, menu changes or specials, or to serve as reminders about your catering, without having to depend on new graphics or banners on your site.
5. Show Off – A blog is a great place to link through to any other local media coverage, or write about your recent awards. A separate category for “Restaurant News” or “Awards” allows site visitors to easily click through to read about it all.
Be sure that you have a strategy and an editorial calendar in place before starting a blog. It’s important to make sure that all of your articles ladder up to your objectives and stay on target. Content should focus on areas that are relevant to your particular customers and community, not just all about your restaurant.