Pinterest seems to be a buzz word on every marketer’s lips these days. And for good reason! Pinterest launched in March 2010 and in just 4 months had 10,000 users. Today, they have about 11 million unique users and they keep growing. Not only that they were named to Time Magazine’s Top 50 websites of 2011 and was ranked number nine on the Hitwise Social Networking & Forums category while Google Plus only scored a number 10 ranking.
Why is this good for businesses? Well in addition to having a very high user number, they also have great referral traffic – ranking at 1.05% – that’s higher than Google (0.91%), Twitter (.82%), and close to Bing’s organic referral traffic (1.21%). And since 62.5% of Pinterest visitors have dined out (compared to 53.6% of all internet users), it seems like a no-brainer that restaurants can share in a piece of the Pinterest pie too!
Have I convinced you Pinterest for restaurants is a good idea yet? Oh you already set up your account and started some boards and now you need some tips? Perfect! You came to the right place.
1. Show Off Your Food
This might seem like a “duh” but food is very “repinnable”! Pinterest users love to pin photos of food – and not just food that they can recreate at home. Placing photos of signature dishes, new dishes, and even ingredients you are going to use in an upcoming dish are all good ways to get repins and highlight your restaurant’s food as well as get referral traffic to your website’s menu to then entice people to dine at your restaurant.
2. Use Repinnable Words
Be cognizant of words that are deemed more “repinnable” than others. According to Hubspot, pins with food references are highly repinnable. Ones that work the best: chicken, bake, cake, cheese, cut, butter, chocolate, and ingredients!
3. Share Your Recipes
Recipe and ingredients are two key words that are used a lot on Pinterest – so take advantage of the fact that you have recipes and serve food by putting one of your famous dishes’ recipes on Pinterest! And don’t be scare that posting it will make people not want to come dine at your restaurant – it will probably do the opposite and make them realize they can only get the real deal from the chef who does it the best!
4. Engage Fans
You have to remember that social media isn’t direct marketing – it’s more about building relationships with your fans and followers. Selling your product on Pinterest is a secondary focus. One way to do this on Pinterest is to ask people a question in the description of your pin. This way you get your followers to answer a question or share their comments on your newest dish! And reply to always reply to their comments. If you keep engaging, you will increase your loyalty and see this person return again and again as a regular customer.
5. Give a Behind the Scenes Peek!
To the average consumer, what happens in your kitchen is glamorous and exciting. So take that opportunity to highlight what goes on in the kitchen of your restaurant! Show off your work culture by highlighting your chef dicing that new batch of kale that just came in or a video of a way to make ravioli from scratch! Give a peek of something that goes on when they’re not looking.
And be sure to check out some examples of Pinterest for restaurants for inspiration.
With these tips, you’ll be a Pinterest expert in no time. And probably a Pinterest addict. It’s addictive – don’t say we didn’t warn you!