Pinterest came onto the social media scene fast, and it has continued to grow as a great place to market your brand. It’s been reported that “Food and Drink” is the most popular category on the virtual pin board site, making it a perfect place for restaurants to connect with diners. More and more brands are using Pinterest for restaurant marketing.
That also makes it a great source of inspiration. After all, that’s what the social site is meant to do – it’s a virtual pin board where users can not only pin their interests and inspirations, but get ideas and inspirations from others.
Ideas in Action
Program restaurant Scotty’s Brewhouse, with multiple locations in Indiana, is famous for their “Octopus Hotdog,” a popular staple on their children’s menu. It’s simply a turkey hotdog, cut and plated to look like an octopus. It’s fun for kids, a healthy choice and something that has garnered media attention for the restaurant. Their source of inspiration for the idea? Pinterest. That’s right, it’s a popular idea and pin on Pinterest, usually on boards with titles like “Food Play,” “Food for kids” or “Fun Food Ideas.”
If it’s kids’ menu ideas you need, Pinterest is most definitely the place to start for quick and easy ideas that will please the little ones. And if the little ones are happy, the parents are happy, a winning combination for return visits! Log on to Pinterest and search for keywords such as “Fun Food For Kids” or “Kids Food” and you will see many more easy ways to get creative with how to plate kids’ food.
If kids are not a target for your restaurant, there is still inspiration to be found. A big trend right now on Pinterest is the bento box style lunch, for both kids and adults. These lunch plates take a cue from traditional Japanese bento boxes, but without the Japanese fare. It’s just creative plating into sectioned off boxes, but ideas to keep lunch interesting have taken Pinterest by storm, especially on the healthy food front. Search it on Pinterest for inspiration.
These ideas are not ground breaking, but sometimes it’s the little details that leave a lasting impression on diners, and often lead to more photos taken and shared. And that’s good publicity that others will share for you on their social channels.
Use Pinterest not only to promote your brand, but to find inspiration for it!