Restaurant owners of today’s world have a lot to worry about. On top of everyday concerns of food costs, employee issues, and how to increase their sales, you also have to worry about the ever increasing competition.
And some of that current competition isn’t purely just restaurants anymore. It includes convenience stores, bowling alleys and now even movie theaters.
Movie theater innovation is one area of competition that has been pretty slow moving, but it’s catching up. While I was in Austin, TX recently I noticed that the Alamo Drafthouse was promoting “Food & Film Events” that they are now featuring at select locations. To back up just a tiny bit, Alamo Drafthouse is a movie theater chain in Texas that also serves meals that you can enjoy while watching a new (and sometimes older classic) film. Now the chain has taken it one step further by offering these food events.
The concept is actually a really cool one. The theater picks a movie and then creates a multi-course meal to complement the film – sometimes even with wine and beer pairings. Past highlights have been a “Lawrence of Arabia” 5 course feast or the “Casablanca” Moroccan feast.
This concept is something restaurateurs could easily recreate as part of your restaurant marketing. I know last year I kept bugging my friends to go with me to Ada Street’s “Elf” movie screening night. The concept was fun and simple – go to restaurant and eat while watching a time-loved holiday movie around the holidays! Simple right?
I think the idea of a movie night could easily be brought into your own restaurants. Pick a popular movie like “Mean Girls” and put together a fun tasting menu (with cheese fries and “cool mom” drinks) on slow nights during the week when you need more customers coming through your door. This is a fun, unique way to get traffic to come through your day – and to stay up with the competition!
Contact Rewards Network for more ways to market your restaurant every day.