Customer influence extends far beyond the restaurant’s four walls. Long before customers show up to dine, restaurant operators need to know all they can about the customer; who they are, how they make decisions, what incentives can best motivate them, and through which channels to engage and target them.
Rewards Network Chief Marketing Officer, Kara Walsh, will be moderating a panel at the Fast Casual Summit in Denver, CO, on Tuesday, October 14, 2014, at 11:00 AM MDT, where industry experts will discuss how to harness customer experiences during and after dining to influence those customers’ dining decisions.
The panel includes Sarah Bittorf, Chief Brand Officer at Boston Market; Alissa Blate, Executive VP & Global Practice Director at MWW; and Lisken Kastalanych, VP of Marketing at la Madeleine French Café. These brand experts will discuss how they are using consumer intelligence to drive customer behavior through technology and analytics.
1. Knowing who your customers are and how they behave, including how they make dining decisions
2. Developing marketing that effectively targets those customers
3. Using technology to engage with your customer, driving their behavior and leveraging their influence
Join us on Tuesday, October 14, for this informative session. If you won’t be attending the Fast Casual Summit, follow @RewardsNetwork on Twitter for live updates on the discussion.