If you think that restaurant rewards don’t matter to your customers, perhaps it’s time to think again. In today’s fast moving, competitive marketplace, restaurant rewards could be the tipping point in dining decisions and restaurant loyalty.
This doesn’t mean that your food and service aren’t important – they always are. But all things being equal between two choices, the restaurants with rewards programs are the ones that could win the business. Our members – your customers – have told us so.
Rewards Network restaurants received over 2 million restaurant survey responses so far in 2014, with a quarter of the year still to go. Besides customers telling us that participation in the rewards program influenced their dining decision the majority of the time, they are also taking the time to write out thoughtful reviews and communicating directly to the program restaurants. In their own words, we’ve heard them often say that earning dining rewards through the program was why they decided to try the restaurant in the first place. From there, it’s up to the restaurant to prove it was the right choice.
In late June Rewards Network launched a campaign asking our most engaged diners what restaurants they wanted to see on the program. The response was overwhelming, exceeding expectations by over 800% and providing thousands of restaurants that members want to see on the program so they can earn their restaurant rewards of choice. Members told us all the reasons they love the restaurant, from food to service to atmosphere, but they also told us that they want to earn dining rewards there. It makes a difference in their dining decisions.
Loyalty Programs Have Power
The advantage that Rewards Network restaurants have is offering rewards of choice to members. Our frequent diners choose a rewards program that is meaningful to them, such as their choice in airline miles, hotel points, charitable organizations, etc. They are loyal to that program, they want to earn that reward. And they spend more to do so – our members spend on average 23% more than non-members when dining at program restaurants.
Not only do their actions show us, but their words tell us – earning their choice of rewards makes a difference. In April, ABC News ran a story on Nightline featuring self-proclaimed “travel hacker” Bryce Conway and how he uses Rewards Network’s dining loyalty programs to earn his miles and earn practically free travel. He is one outspoken example of the many bloggers and tweeters that tout Rewards Network programs as a key way in earning rewards through your choice of loyalty programs.
If you don’t think offering restaurant rewards makes a difference, you may want to think again.
Explore the choices our members have when they dine with Rewards Network restaurants, bars, and clubs: