Close your eyes.
Imagine yourself on a first name basis with every person who walks through your restaurant door. You give a shout-out to Bob as your server takes him to his favorite booth without having to ask. You instinctively pour a root beer and swing by Bob’s table to drop it off, and ask how Alfred — his 10-year-old Great Dane — is doing.
On the way back to the host station, you give a thumbs up to Marion as she finishes her apple pie and give a high five to Danny, who is finishing off his ice cream sundae — a special treat for getting straight A’s this semester.
Everyone is smiling, including you. Everyone is happy. Your tables are full, and you know they’ll be full again tonight, as the dinner hour approaches and kids eventually stop in for their date night post-movie snacks.
Now open your eyes.
It would be nice if your daily business was like something out of Riverdale or Mayberry, a diner or bar where serving customers is like serving your own family. You’d know you’re successful because you’d know everyone of your customers intimately — what they order, how often they come in, when to expect them, and what things you need to do to make sure their experience is the best possible.
Places like this still exist in America today, but fewer and fewer as the years go on. Meanwhile, competition in the one million plus restaurant market continues to expand. For more restaurateurs, it’s nearly impossible to know even a fraction of your customers as intimately as Pop knew the kids that came into his Chock’lit Shoppe every Friday night. And even harder if your responsibilities involve not just one restaurant, but multiple locations in a metropolitan area.
That’s where Rewards Network Marketing Services comes in.
We believe every successful business comes down to connecting with your customers, so we offer a range of weekly, monthly, and quarterly reports that help you know exactly who’s responding to your overall marketing and where gaps in your plan may exist.
These reports include:
- Daily comment notifications: a summary of our members’ verified online reviews with direct links to reply
- Diner summary emails: a detailed review of how much our members are spending with you
- Survey analytics reports:an overview that track patterns of your customer ratings over time and against your competitors.
- Customer trend reports: the broadest perspective on all of your customer activity by month or quarter
All of these reports combine to give our restaurant owners a fuller picture of who their frequent and loyal guest actually is. No guessing involved.
For instance, because Rewards Network is able to connect actual dining activity and payments to real customers, we have a large number of non-identifying traits that are helpful in getting your marketing — and overall revenue — on track. Connected to every qualitative review is quantitative data like:
- average check size
- party size
- time of day
- ratings for food, service, value, and cleanliness
Our reports also focus in on the geographic reach of your customer base, with ZIP codes and distance traveled letting our restaurants know precisely how much further outside of their usual marketing bubble our promotion is stretching. It’s not just proof of value for Rewards Network’s Marketing Services; it’s also an opportunity for restaurants to identify areas to geo-target for future campaigns or advertising.
We don’t just leave our clients adrift to interpret this data on their own, however. Our team provides analysis and helps you understand the trends that develop from your partnership with us.
With our insights, restaurant owners can start to piece together how they compare against others nearby in their industry, who performs best on your staff both in terms of customer service and efficiency, and whether or not a menu is delivering the financial results you want. Our account managers work one-on-one with you to understand your strengths and learn how to leverage them for even better results.
Above all else, Rewards Network Marketing Services provides the kind of reporting that lets you build loyalty among your best customers, ensuring that customers return again and again.
Having Rewards Network on board with us here at Basil’s gives us an edge… Rewards Network is more encompassing in its evaluation of the market segments, the data call, the surveys that are done. I see where the market trends and I see where our restaurant trends. I think that’s just a valuable service that allows us to be able to forecast from month to month within Basil Thai & Sushi.
– Basil Thai & Sushi, Jacksonville, Florida
The reports that we get from Rewards Network are great. I mean, it’s showing us demographics, you know, where people are coming from. What’s exciting for us when we look at those reports is that we have people that are traveling the country, you know, that might be in from Texas, or Seattle, or Connecticut… and those are people that we never would have reached.
– Amazing Grapes, Rancho Santa Margarita, California
We chose Rewards Network as a partner for the marketing efforts because it’s easy to have the positive feedback face to face, but it’s difficult when there’s three of us running the restaurants. [One] manager might forget to say something, or it might be off for a couple days. Seeing these emails on a daily basis … helps us critique the management, understand where the customers are coming form, and do better in the long run.
– Chip’s Family Restaurants, Connecticut
We can see from the data that the number of repeat customers keeps going up. That’s really important to us because we’ve seen a lot of places around here open … and then they fail pretty quickly because they don’t have that loyalty.
Rewards Network has definitely given us an edge over the competition.
– Pacific Standard, Brooklyn, New York
Today, you may not have the ability to recognize Susie every time she brings her companion animal in for a quick lunch, or have the time to sit down with Mark and Mo before the big game starts, but you can connect with your customers and develop a business plan that not only makes for a satisfied diner, but grows your business revenue year after year.
Want more details on that what Rewards Network Marketing Services has to offer?