Split it up or we’re breaking up!
Everyone has their own pet peeves when they dine out. With so many great restaurants to choose from, these little things can tip a diner’s decision of where they are going to go and whether or not they will return as a loyal customer.
Part One of this series focuses on pesky issue of splitting up a check.
A majority of the time that I dine out, I end up splitting the check with the people I am out with. But because most restaurants will not willingly split the check between us, my friends and I have had to get creative with the different ways to split the check. Sometimes I end up getting out a calculator and separating the amounts myself by person, even going to the extreme of writing the person’s name and the amount to charge their card on the back of the receipt.
While this may not seem like a deal breaker to the server who refuses the task, honestly, this process can really ruin the end of a great meal. And that is what will be remembered and possibly what is shared in the review. No matter how great the meal was, all I can think about is the fact that I had to do math at the end of it, and I personally do not enjoy math, especially on a night out with my friends. This is also extremely inconvenient if you are getting dinner before another event, as it can easily add on an extra 20 minutes to a meal.
This not only is a bad customer service experience (which can affect customer loyalty), it’s also not good for the restaurant operations because you’ve just added a lot time to table turnover (which is one of the only four ways to increase restaurant sales). On a Friday night, is your policy to not split the check worth it?
So why don’t more restaurants split up the check? From a customer’s perspective, taking an extra 5 minutes at the register could avoid long term implications on your sales, your staff and your guests. Let your guests hear the server ask, “Would you like me to split the check for you?” Yes please!
Ready for a few more “pet peeves”? Click on over to Part 2, where we continue to focus on how little things can make a big difference.
And be sure to read about other ways you may be creating customer disloyalty instead of customer loyalty.