The world of social media can seem complex and daunting – even when you know what you are doing, the rules can change overnight. And the channels seem to keep expanding. Don’t let it overwhelm you – social media is a great tool for restaurants to connect and engage with customers. Here are some tips, tools and advice from the Rewards Network Blog, in case you missed it:
What You Need to Know First: The Tools
Learn how easy it is to Create a Facebook Page for your restaurant in five minutes.
Now that you have a Facebok page, read these tips on what to do on Facebook for restaurant customer engagement.
Then be sure you are using it correctly by following these best practices for using Twitter.
What You Can Do Next: Reach Out and Engage
How do you attract more customers to your social media pages? Explore these ideas on how to Use offline channels to pull customers online and onto your social media.
Remember, social media isn’t just for pushing out messages, it’s for engaging with customers. Read these tips on how to Use Twitter to identify customers, and then do something about it.
Facebook recently admitted that business page reach is considerably limited unless you are using paid ads. This may be the time to Consider paid ads on Social Media channels like Facebook and Twitter to reach a higher portion of targeted customers and prospective customers.
Stay tuned in 2014 for even more tips and tools and advice on using social media for restaurant engagement.