Using Twitter for restaurant marketing isn’t just about pushing out your message. It’s also a great way to monitor relevant conversations in your restaurant’s neighborhood and search for prospective customers.
Often times, people will post questions or comments on Twitter looking for good restaurants in your area. That is where you can chime in…if you are listening, of course.
This is how you can monitor relevant conversations on Twitter in your local area:
Go to the Search bar on top and type in a relevant phrase or word to see what people are saying or asking on the subject. Some examples could be: “where to eat,” “restaurants,” “birthday dinner,” “pizza,” or any specific food item you specialize in. You can also search for your restaurant’s name here.
Once the results are displayed, click on the Tool icon and click “Advanced search”
Type in the word(s) you want searched. You are given different options that can enhance your search and make it more specific. This is where you can type in your specific geographic area and see results for a geo-targeted search. Fill out as many or as few criteria as necessary for your specific needs.
Now you will see relevant conversations in your local area. You can jump in and invite those users to your restaurant, offer something special or just simply say hello. In any case, you can talk with someone who is looking for a place to eat in real time – just be sure to look at the time stamp first and only respond to current posts.
Now that you have identified a hungry person in your area, read these tips on how you can do something about it!
Contact Rewards Network to learn more ways you can connect with customers in your local area in ways that are timely and relevant to them.