The Impact of Business Travel on the Restaurant Industry
US business travel is expected to rise 5.1% this year versus a mere 1.8% in 2012 – a good sign for the restaurant business. Although many corporations are still exercising restraint and conservation with expense accounts, a traveler still needs to eat!
A recent USA today article discussed the increase in meetings and attendees at trade shows, which are great signs for restaurant spending. The business traveler is a unique target for restaurants, one that needs a little savvy persuasion to attract and one that we have learned a lot about in our 27 years of industry experience. It is our experience, (and mine as well, as a road warrior myself), the business traveler is all about making their lives easier on the road and earning as many reward points as possible. It can affect their choice in hotels, airlines, rental cars and restaurants.
With our mobile applications, finding a restaurant where the traveler can earn rewards while on the road is easy – it’s a perfect solution and tool for the traveler. The ability to utilize the geo/map function on the app provides instant access to the program restaurant in whatever area they are traveling. It includes quickly accessible customer reviews, hours, menu, price point and directions to make it easy to find restaurants that offer rewards. Since they are familiar with the program, they know they can trust the reviews and the restaurant information. No more worrying about picking a poor quality restaurant to take a client or blowing the budget.
Business travel is back and we’re glad to provide an easy tool to earn rewards for dining out.