Now that you know what Instagram is and have some tips on how to use Instagram for restaurants, a great next step of making your Instagram account a success is to learn from other restaurant leaders in the business who are using Instagram to their advantage. Read below to take some tips out of their books and take your Instagram account to the next level!
Buca di Beppo
The family style Italian eatery’s Instagram profile is all about variation. The main showcase is their food, but what the restaurant does well is to focus on more than shots of pasta and meatballs; they also shows off the cooking process, interiors and exteriors of their restaurants and in some cases even shows off celebrities who have come in to enjoy their food! Take a tip from this strategy – it’s important to keep the consumer guessing when you post. The same old photo done five different ways isn’t going to continue engaging on Instagram, so you should remember vary your photos regularly.
This better burger chain shows they have some no-how by keeping it seasonal. If you look at their Instagram page you will note that a lot of their recent Instagram photos are of ice cream, shakes,their patios or their burgers on patios. Do we see a theme here? Summer was the perfect time to enjoy the great all-American meal of a burger and a shake on a patio. Follow their lead and stay relevant to the season and what that brings. Now that fall is here, use that to your advantage. Do you have new autumn only beers on tap? Do you have heaters on your patio? What about a new soup? Consumers love seasons (just look at the pumpkin spice latte craze!), so capitalize on it.
The Melting Pot
The fondue restaurant has a way of appealing to a consumer’s funny bone, but turning that laugh into wanting to dip into some chocolate. A recent post on their Instagram account that got a lot of likes and comments was a simple photo of their fondue sticks – that all happen to have different color handles and they joked that its OK to want to trade colors with your fellow diners. They engaged the consumer with a quirky, jokey post and got a lot of likes and a lot of responses when everyone responded with their favorite colors. This just goes to show that you can be creative and cute and not just post about your food to get a good response from your diners.
One thing you learn real quick when you look at Mama Fu’s Instagram page is that they love their staff. In between photos of their yummy Asian cuisine, they have photos of their staff getting trained, trying the food, and cooking. This shows that they are committed to their employees and to bringing you the best service they can – and that goes a long way. A happy and engaged staff usually leads to happy and engaged customers. Plus, diners want to dine where they feel welcome, and if you show that your staff enjoys their work environment, odds are a diner is going to want to join in on that.