It’s summertime and the living may be easy, but for restaurant owners it could be a little harder to get customers through the doors in June and July. With people opting for picnics or backyard barbecues during these months, restaurants are up against more than just the usual competition. Make your business stand out in the crowd with these creative marketing ideas for restaurants in June and July.
National Fresh Fruit and Vegetables Month
With an abundance of produce in season during June, there are endless ways your restaurant can celebrate all month. Rotating specials can feature particular local produce as the star ingredients. You can also post on social media throughout the month about the source of local produce used in the restaurant. Program restaurant Ellary’s Greens regularly features their vendors on social media to deepen the connection between their food and their customers.
June 4: National Cheese Day
From the classic grilled cheese or mac ‘n’ cheese, to the Indian paneer or Mediterranean halloumi, your restaurant can promote your menu’s cheesiest dishes on this day with deals or create a new cheesy dish just for the holiday. Restaurants can also play up the variety of cheeses their menus offer on social media with mouthwatering photos and cheese fun facts. Did you know that the United States is the top producer of cheese in the world?
June 18: International Picnic Day
Just because people want to picnic in June doesn’t mean your restaurant has to miss out on sales. Promote your restaurant’s takeout or delivery options on social media with picnic photos featuring your food, marketing the convenience of these services. You could even take it a step further by offering a special on this holiday with a full picnic package including entrees, sides, and drinks, as well as disposable plates and utensils.
June 18: National Splurge Day
Don’t do carryout or delivery? Every restaurant can participate in this other “holiday” on June 18. Encourage customers to treat themselves to your signature dessert – or appetizers and desserts. Why not get another round of drinks for the table? Rewards Network program restaurants can also encourage their customers to splurge because they’ll earn rewards for it too. The more they treat themselves, the more we’ll treat them with rewards!
National Culinary Arts Month
This is the month for your kitchen team to shine extra brightly. Encourage your chefs to show off their skills with exceptional specials that may feature new techniques, intricate plating, or unexpected flavor combinations. Also feature your kitchen team on social media with profiles of your chefs’ experiences, photos of the team in action, and videos of the chefs demonstrating core cooking techniques. Showing they can teach proves that they are culinary experts and will make delicious meals for your customers.
July 13: National French Fries Day
As one of the most-consumed appetizers in America, a free order of fries with the purchase of an entrée on this day can drive more customers to your restaurant. This holiday also offers the opportunity to experiment with dipping sauces. Give your customers a variety of new flavors to taste, and have your customers vote on what new sauce should become an option on the menu. Noteworthy flavor trends to try include sriracha, harissa, habanero, and chimichurri.
July 19: National Ice Cream Day
Ice cream shops will delight in the focus of this holiday, but for other restaurants there are still opportunities to use this as a marketing strategy. If you feature pie on the dessert menu, offer to make it a la mode for a free upgrade. For restaurants with adventurous chefs, you can experiment with new and exciting flavors – bacon ice cream is sure to create some buzz!
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