Do you remember what your restaurant was like last September? The summer was chasing away and perhaps your sales seemed to be slowing along with it.
This year, build the tempo of customers through your doors with these marketing ideas for restaurants in September. Using these ideas, your golden dreams can turn into shiny days with increased sales here to stay. Ba de ya.
National Chicken Month
There’s a reason pork had to call itself the “other” white meat. Chicken is arguably king of the proteins, as one of the most versatile and globally-used meats. With a full month available for you to celebrate at your restaurant, there are plenty of opportunities to run limited-time offers on your most popular chicken items or create special chicken-centric dishes.
Chicken allows your kitchen team to flex their creative muscles all day, like chicken and waffles for breakfast or chicken and waffle tacos for dinner. Your team can also draw inspiration from around the world in a range of cuisines, from chicken Marsala and chicken tikka masala, to chicken Kiev and one of my favorite recipes, Ming Tsai’s chicken teriyaki stew.
September 5 – National Cheese Pizza Day
Pizza is practically perfect – people like it, and it’s a pretty profitable product. Even though cheese pizza could seem basic, there are so many variations if you want your pizza to stand out. Experiment with different cheeses or sauce recipes, offer a cauliflower crust for a gluten free option, or go super-gluten with a deep-dish style.
If you want to stick to the classic cheese pizza that you know your customers already love but want to increase your sales for this day, offer specials on slices or pies. No matter how you slice it, pizza specials are sure to please.
You can also bring the meat lovers back with a second pizza special in September to celebrate National Pepperoni Pizza Day on September 20.
September 19 – International Talk Like a Pirate Day
Why do pirates prefer restaurants on our dining programs? Because they want their rewarrrrrrrrds! If a quirky holiday like this fits your restaurant’s brand, you can encourage your staff to dress up and talk like pirates to make this a fun day for them as well as your customers.
Just make sure you post on your social media and in the restaurant about the event, so customers who don’t know about this day aren’t confused. If you have TVs in your restaurant, you can show flicks like “Pirates of the Caribbean” and “Hook”.
The mermaid-inspired foods have also been trending (thanks, Starbucks), which fits perfectly with a pirate theme, along with seafood specials. However you choose to celebrate, use this holiday as a way to help bring home the booty — and expand your bounty of marketing ideas for restaurants.
September 29 – National Coffee Day
As I mentioned in the July marketing ideas for restaurants this year, there are some foodie holidays that take off like wildfire. National Coffee Day is one of those holidays. Many chains will likely be offering a free or discounted cup of coffee on this day. So how do you not lose out to your competition?
In addition to your offer, if you choose to run specials, make your restaurant stand out with social media posts about your coffee philosophy. Why is your coffee better than your competitors’? How do your staff members take their coffee? Show how the coffee is made if you’ve invested in impressive equipment or talented baristas.
As a life source for many people (including myself), sharing your coffee story can connect your brand to customers. You can also incorporate coffee into specials, like a coffee-rubbed rib eye or a tiramisu-inspired crème brûlée.
Need some more tips on how to boost your business year-round? Download our free ebook “How to Use Restaurant Menu Design to Increase Your Sales” today!