Of course, Mother’s Day (Sunday the 13th) is a busy day for restaurants in May. In fact, the National Restaurant Association reports that it’s the most popular day for restaurants all year. But just because this one day is likely to boom doesn’t mean you should coast for restaurant marketing ideas the rest of the month.
These four promotional ideas for restaurants in May are great ways to help attract customers to your restaurant all month long.
May 5: Derby de Mayo
Why should your customers have to choose between celebrating the Kentucky Derby and Cinco de Mayo? You can give them the best of both worlds this year with a Derby de Mayo celebration!
Your restaurant’s menu can feature Southern and Mexican favorites, like mac and cheese, barbecue brisket, tacos, and enchiladas. Your staff can also get creative with some fusion dishes like chipotle shrimp and grits or chicken and waffle tacos.
You can also mix a Derby classic with a Mexican staple to create a mint julep margarita. The Derby horses usually have unique names, which can help inspire a list of unique cocktail creations for the big event. An old fashioned made with Kentucky bourbon sounds like some Good Magic. Is there a better name for flaming sambuca than Flameaway? One of the contenders is even named Vino Rosso!
May 9: National Foodies Day
Foodies sometimes get a bad rep, but we’re not just #eatingfortheinsta. We share a deep appreciation of food and the creativity, skill, and passion that go into every dish at restaurants.
Whether it’s a quick serve spot or a fine dining restaurant, foodies know how to spot the most buzzworthy dishes and spread the word among their community. You can celebrate your foodie customers on this day by offering special “secret” dishes on your menu – just make sure to spill the beans on your social media so your followers can get in on the secret.
You can also offer a special prix-fixe or tasting menu on this day, to give customers a taste of your menu’s best hits. While engaging with your customers on social media should be a regular practice for your business, this is also a good day to like and comment on the posts taken at your restaurant, thanking your customers and wishing them a happy #NationalFoodiesDay!
May 19: The Royal Wedding
Step aside, Kim Kardashian, there’s going to be a real American princess in Buckingham Palace.
Actress Meghan Markle will become British royalty when she marries Prince Harry in what’s expected to be an extravagant ceremony and an even more lavish reception. While the ceremony will be televised, it’s likely going to be too early for most Americans to watch, but you can attract customers to celebrate with a royal-themed brunch at your restaurant.
Your royal brunch menu can feature British tea-time favorites like scones or smoked salmon sandwiches, along with American brunch classics like waffles and pancakes. Rumor has it there will be a banana cake at the reception, which could inspire dishes for your brunch like banana bread French toast.
You can also offer an English breakfast with sausages, bacon, egg, and tomatoes – black pudding optional. Whether you offer BYOB or a full bar, you can also feature beverages like a mimosa, Pimm’s cup, or… Bloody Mary.
May 28: National Hamburger Day
As many people typically celebrate Memorial Day with burgers, this food holiday a fantastic opportunity for your restaurant to attract customers. If you already offer hamburgers on your menu, you can attract customers by promoting your offerings with enticing photos on social media or limited-time offers on your burgers.
This is also a great opportunity for your team to experiment with creating new burger specials. Unique toppings like coleslaw, mac and cheese, or peanut butter can create some burger buzz. Or you can put a new spin on the patties, like burgers stuffed with cheese or made with more unique proteins like salmon, tuna, lamb, or bison.
You can also welcome vegetarians and vegans to partake in the Hamburger Day celebrations with burger offerings made from mushrooms, black beans, lentils, quinoa, beets, or other meat alternatives. If you’re looking to add a flavor twist, you can draw international inspiration with kimchi-topped burgers, kofte beef burgers with harissa, or patties made with curried chickpeas.
Want more ideas for restaurant marketing promotions headed into summer? Download our free eBook “How to Increase Your Summer Restaurant Sales” today!
Download for free