Rewards Network partners with the nation’s most popular and trusted brands to bring miles, points, and other rewards to frequent diners and dedicated loyalty members. So, it should be no surprise that our partners need someone they can rely on to grow and maintain that relationship through the ins and out of all we do for restaurants and restaurant goers.
Cassidy Rosenthal is the perfect example of the kind of outlook and versatility both Rewards Network and our brand partners appreciate most! A Partner Manager since 2015, Cassidy shares a bit of her day-to-day, what she loves most about the Rewards Network environment, and why brand loyalty still feels so powerful today.
What do you do at Rewards Network?
I am a Partner Manager, so I manage all aspects of about ten different partnerships Rewards Network has, including Delta Air Lines, Alaska Airlines, Southwest Airlines, eScrip, Shop Your Way, Upromise, and more. The focus, of course, is really on our members, figuring out ways to entice more members to join our programs and dine.
I have to sort of be a jack-of-all-trades in terms of the partner relationship. This can mean being the brand ambassador in internal meetings, holding meetings with the partner to ensure we’re accurately representing their brand in every way that we can. I also negotiate with the partner to get email placements in their communications that can drive more customers toward the dining program. And I serve as the main point of contact for project launches.
Whew! Why do you think these brands are so powerful for consumers?
I think that the airlines are the original loyalty programs in a lot of ways and really paved the way for today, when people really expect a loyalty program. When they join something, they want to get something in return. That has opened the door for some of these major coalitions, like Plenti, to be successful as well.
We provide just a component of their loyalty portfolio, but I think that’s very important to the consumer — to have lots of different ways to earn those miles.
What were you doing prior to joining Rewards Network?
I was working for my sorority as the Manager of Collegiate Extension. My job was to manage all new chapter launches, as well as 21 consultants hired on an annual basis. Brand management, basically.
What’s the hardest part of getting everyone to agree on branding?
Branding, in general, can be a little bit in the eye of the beholder. With our partners, we really have to take what they give us and interpret it to make it work within our framework. But brand isn’t just the look. It’s the tone, right down to how we speak to people on the phone. So, it can be a little bit subjective.
Why did you look to Rewards Network as a career move?
I was actually referred here by our Director of Product, Gabe Grice, who had talked to me about how the culture had shifted and recommended it to me. In my previous position, I was doing similar work, having to wear a lot of hats while working towards strategic objectives. That really prepared me to arrive here and hit the ground running.
How does juggling different responsibilities feel at Rewards Network?
Invigorating is a really good word. I have always loved walking into work and not necessarily knowing exactly what I would be doing that day. There’s a lot to manage, but it’s a lot of fun to work on the marketing components, as well as working very closely with our finance department. What that means is I get to consistently use different parts of my brain.
What’s the biggest thing you’ve learned since you’ve been at Rewards Network that stands out?
I’ve been here about ten months, and in that time, I’ve been able to work with a lot of different departments beyond marketing. That taught me to work with such a wide variety of people.
And it’s been really fun to learn the business as a whole. But generally speaking, I think my best take-away is learning balance in a whole new sense of the word. Like where to find balance and how to be able to do that every single day.
What do you like to do when you’re not at work?
Well, I’m from Colorado, so typically I love being outside as much as possible (which is not as easy in Chicago!). I love to snowboard, although not so much around here. [laughs]
Otherwise, I like to spend time with my fiancée and eat great Chicago food and try all the new restaurants. I live in the Lakeview area in Chicago, so there’s a lot of great restaurants near me, and new ones popping up all the time. Our go-to brunch place is Nookie Tree in Halsted, and Tango Sur is a favorite as well. We also order from Armand’s Pizzeria quite a bit.
Do you have a favorite food?
Anything and everything. I would say my very favorite food is my mom’s spaghetti. I love home cooking. I am a little more classic in my tastes, but I’ll try anything.
If there was one thing you could say to someone considering Rewards Network for their next job, what would that be?
I would say that it’s great. It’s a 30+ year company with sort of a start-up culture, and it’s a fun way to learn anything. I think you need to be ready to jump in head first. But the culture is so positive and I’ve been welcomed with open arms. So, if you have initiative, and are willing to ask a lot of questions, I think you’ll be very successful.
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