Menu Trends: Cookies
Last week I tried a new program restaurant, Argent Restaurant & Raw Bar, for dinner with some colleagues, and after dinner our server brought out their famous milk & cookies as a treat.
This got my little brain spinning because I realized it’s not just Argent where I’ve seen milk & cookies on the menu, but also other restaurants I’ve visited over the past few months. This led me to make a bold statement: I think cookies are the new cupcake.
The restaurant industry has long been trying to find a replacement for the cupcake craze that started in the early 2000s and that the Wall Street Journal recently called a crashing market (basically referring to the Crumbs Bake Shop’s falling stocks). It seems likely that a sweet snack like the cookie would take its place. Not only does it remind us of our childhood, just as cupcakes do, but they’re also cheaper. Cupcakes can cost us up to $4 these days due to their increasingly larger sizes, whereas a cookie can be just a $1.
If you are willing to spend more than $1 for a cookie, it’s possible to do so with a fancy French macaron – a dainty cream-filled sandwich cookie. My favorite thing about these cookies is that they can come in a variety of interesting flavors (a recent favorite of mine is lavender flavored!). It also helps that they have less calories than a cupcake.
Still not convinced that cookies are the new cupcake? You don’t need to look further than the new chain store Insomnia Cookies that is popping up near universities across the US. This store is open until 3AM and sells cookies and milk for your late-night munchie needs. You can even get them delivered right to your door. One of these delicious stores happened to be next to my hotel during a recent stay in New Haven, and I have to say this place is delicious and ingenious.
And while they might have been a sleeper hit while the cupcake took center stage, they are definitely in the spot light now. Cookies are here to play.