Social media: you’ve been told your restaurant needs it, but getting set up can often seem like an insurmountable hurdle. Facebook can seem especially complicated, given how often the platform changes its appearance, and often without notice. And you have to set up not just a profile, but a whole page for your business. While it can feel difficult to navigate, the actual steps to creating a restaurant Facebook page are simpler than you’d think.
Just follow these seven easy steps to be on your way to establishing your presence on Facebook to attract and even engage with customers.
1. Log into your personal account.
To be able to create a restaurant Facebook page, you need to have an anchor personal account. You’ll use your personal account to act as an admin and moderator for your Facebook page. Eventually you can add other admins if you like, so long as each one has their own personal Facebook account. In terms of privacy, no one will be able to publicly see that your personal account or your other admins’ accounts are connected to the page.
If you don’t have a personal Facebook account, the front page will take you through filling out your information to get one set up.
2. Find the Pages tab.
Click the Facebook icon in the top left corner of the webpage. This will take you to Facebook’s main feed. Now, look to the left. Under the column header “Explore,” click Pages.
3. Click “Create Page.”
Once you’re in the Pages interface, look to the right hand side and click the button labelled Create Page.
4. Choose your business type.
You now get to choose which kind of page you want to create. For restaurants, you’ll probably want to pick Local Business or Place.
5. Enter your restaurant’s information.
On this same page, Facebook will request you put in your basic business information, including your address and phone number. It will ask you to designate a category, such as restaurant, café, or whatever makes sense for your business. However, you will be expected to match one of their pre-determined categories that pop up.
You can also choose whether you’d like Facebook to give you occasional pop-up tips for your new business page. If you are brand new at social media, this could be a helpful option. When you are done, click the blue button labelled Get Started.
Your restaurant Facebook page has now been created! But it doesn’t have much in it. So…
6. Choose a “username” for your restaurant Facebook page.
The first thing you’ll want to do for your new restaurant Facebook page is give it a username. While you can make your username pretty much anything you want, the best idea is to have it mirror your business name. This will help your potential customers search for you. (The username will also become part of your page’s URL.)
Facebook needs your username to be unique. If your business’ name is more common (like Debra’s Bakery here), there’s a good chance your exact business name could already have been picked. If that’s the case, you might need to add a qualifier to your username — your city is a good option.
7. Add more, more, more about yourself!
Now that you have your username in place, you can personalize your restaurant Facebook page to fit your brand! Add a cover photo, a profile photo, and a short description (one or two sentences) about your restaurant. You can also include links to your main website and other social media accounts, post videos, post food photos, and add your business hours.
Facebook is always coming up with new features and options for their users, so browse your page often. Check out what Facebook suggests you add and see what else you can do to make it truly yours. And now that you have your restaurant Facebook page setup, you can include the link on other marketing for your business: on your main website, your business cards, and even on some signage in your restaurant.
Want more advice on your online presence? Download our free eBook, “The Guide to a Successful Restaurant Website,” today!
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