MasterCard® is continuing its efforts to support Stand Up To Cancer (SU2C) by offering restaurants and their customers an opportunity to help raise money in support of cancer research through its national marketing campaign, “Dig In & Do Good.” SU2C, a program of the Entertainment Industry Foundation (EIF) a 501(c)(3) charitable organization, raises funds to accelerate groundbreaking cancer research that can get new therapies to patients quickly and save lives.
Rewards Network is partnering with MasterCard® to help support the Dig In & Do Good campaign by distributing point-of-sale materials directly to Rewards Network restaurants and creating engagement with restaurants and consumers in the cause online as well through their digital and social channels.
So how does it work? From now through September 28, 2013, when your customers use their MasterCard credit card and spend $10 or more for a meal, MasterCard will donate up to $4 million to Stand Up 2 Cancer – one precious cent at a time.
It’s so easy for your restaurant to participate in this program – simply promote the program and MasterCard makes the donation! Digital and social media materials are available online at no cost. In addition, you can use any of the print materials by downloading and printing them yourself. Posters, banner ads, buckslips for check presenters – they are all available to you to download and use to promote the cause!