The world of social media is changing daily – what works, what doesn’t work, where customers spend their time, and where you should spend yours… it’s easy to feel overwhelmed as a busy restaurateur. Don’t give up on social media! It’s an important place to be, just keep in mind these tips from past Rewards Network blog articles that can help you stay focused:
Get a Strategic Start:
Before jumping right in, or continuing what you are doing, it’s important that you have a clear, established content marketing strategy for your messages. This reaches beyond social media, but it has a huge impact on your social media, guiding what you post, where you post it, and how it works with your bigger picture marketing strategy.
Optimize Based on Results:
Remember, just because it’s in your plans doesn’t mean it is set in stone. It’s critical that you monitor your results and understand what is working and what is not working, and optimize from there. And remember, Facebook is continually changing their algorithms and showing less content to your followers if you don’t pay for ads, so you have to work even harder to get the most out of Facebook for restaurant engagement. Paid ads aren’t a necessity, but if Facebook has proven to be an important part of your marketing mix, they may be worth considering.
Don’t Make These Mistakes:
There are common mistakes that most businesses make on social media: not responding to comments, removing negative feedback rather than addressing it, and not looking at your results. Social media is meant to be social, and these mistakes can cause you to take steps backward instead of forward with your target audience if you are not careful.
It may all seem very overwhelming, but you can simplify your approach to social media for restaurant marketing so it does not become all-consuming. When you break it down into manageable chunks of time throughout the week and stay focused, it can be a very rewarding endeavor for both you and your customers.