As summer comes to a close, your customers are busy with getting their kids back to school and winding down with all the summertime fun. As one season ends and another begins (and with the holidays still several weeks away), you don’t want to lose sight of your promotional strategies to increase your restaurant sales.
Historically, August is a rough month for restaurant sales. Last year, the third quarter was the lowest quarter in year-over-year same store sales for restaurants at -2.2 percent, according to TDn2K Black Box Intelligence. Restaurant traffic growth in the third quarter last year was even lower at -4.1 percent. If your restaurant experienced a similar
Since the United States starts this month off with fireworks, you want to look to implement restaurant marketing strategies that light up your sales in July. From a celebration of the culinary arts to highlighting some of America’s most beloved foods, you can attract new customers as well as returning guests to your restaurant. With
Summertime is just around the corner – can you believe it? As the temperatures start to climb, you’ll also want to look for ways to heat up sales at your restaurant this month. These five restaurant marketing ideas for promotions in June range from food to beverage specials, plus ways to engage your customers on
Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
Of course, Mother’s Day (Sunday the 13th) is a busy day for restaurants in May. In fact, the National Restaurant Association reports that it’s the most popular day for restaurants all year. But just because this one day is likely to boom doesn’t mean you should coast for restaurant marketing ideas the rest of the
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
So your restaurant start up has been open for several months. Maybe you’re even nearing your one- or two-year anniversary! Business has slowly picked up steam and you have some room in your profits to invest back into your business. But the question is… what investments should you choose to make now? After all, you
What exactly does your point-of-sale (POS) system do for your restaurant? Well, there’s a simple answer and a complicated answer to that question. The simple answer — as Michael Oshins, a faculty member at Boston University’s School of Hospitality Administration, puts it — is this: your POS system is the “technological heart of a restaurant.” It