In 2012, Rewards Network sent over 128 million promotional restaurant emails on behalf of our clients where our restaurants are specifically mentioned, providing valuable consumer exposure and helping to drive more business to all of our restaurants. Rewards Network keeps a detailed marketing calendar for restaurant emails, outlining the send-dates and expected content for each individual email. To help you anticipate the email schedule and the exposure each will bring to your restaurant, we have explained each category of emails and their specifics in more detail below.
There are three variations of promotional restaurant emails sent out by Rewards Network: New Restaurants, Restaurants Near You and Top Picks. Each of these emails is sent out to our members on a monthly basis. New Restaurants highlights new restaurant options in members’ areas, while Restaurants Near You focuses on other restaurants that are convenient to the members’ locations and Top Picks spotlights the top restaurant picks by other members in their neighborhoods. Once you’re a client of Rewards Network, your restaurant has the opportunity to be featured in these emails and advertised on a monthly basis to our member base.
Rewards Network also sends out Bonus Emails to provide members with various incentives to spend at program restaurants or to encourage previously engaged members to start spending again. The Announcement email publicizes bonus rewards that members can earn by spending a certain amount at program restaurants during a specific period a time. In the numerous Reminder emails, the content exists to encourage those members who were previously engaged to visit program restaurants and start spending again. Finally, the Last Chance email expresses that time is running out for members to take advantage of bonus offers to earn more for spending at program restaurants.
At various times throughout the year, Rewards Network sends Solo Emails to our members for relevant holidays and occasions. Not only does this promote these festivities, but it also gives us an opportunity to encourage members to have their celebrations at program restaurants like yours. Nationally celebrated holidays such as Thanksgiving and New Year’s Eve are advertised, as are smaller occasions like Valentine’s Day, St. Patrick’s Day, Mother’s Day and Father’s Day. In addition to these recognized holidays, Rewards Network also sends out a Gift Card email, reminding members that a gift card to one of our program restaurants is a great gift for a friend or loved one on any of these holidays .