Whether you love it or hate it, you can’t deny it – customers have opinions and they have the means to share them with everyone! Restaurants have two choices: you can either let them talk about you or you can enable them to talk with you, too. Here are some tips, tools and advice on customer feedback from the Rewards Network Blog, in case you missed it:
Responding to Feedback
Customers want to be heard, whether they are saying something positive, negative or in between. A restaurant manager wouldn’t ignore a customer who asked to speak with them; be sure you are extending those same courtesies online when customers reach out by responding to all feedback. Some restaurateurs even promote it!
What to Do With Negative Feedback
No one wants to hear negative things about their business, let alone have to respond to them – but in today’s digitally connected world, a little note goes a long way. Just be sure you are properly addressing negative feedback and using it to your advantage.
How to Gain Valuable Feedback
There is much debate about some of the most popular online review sites and where negative reviews come from. Remember, with Rewards Network, only customers that actually dined at your restaurant can leave a review, so you and our members can trust the source.
Have you considered a restaurant secret shopper program for gaining feedback? There are pros and cons to these programs – read this customer testimonial about the Rewards Network Comment Management System and why they no longer use a restaurant secret shopper program.
Stay tuned in 2014 for even more tips and tools and advice on customer feedback for your restaurant.