With so much focus on the millennial generation in the media, many restaurateurs have been focusing on who their customers are as they look to increase restaurant sales and move forward with marketing plans. Restaurateurs may be surprised to learn that they are focusing on the wrong thing. It’s not just about who the customers are; it’s about why they are making their dining decisions.
The Rewards Network report, “What You Don’t Know About Dining Decisions Could Be Killing Your Sales,” explores why simply focusing on demographics such as age, income or location may not actually help to increase restaurant sales. Restaurateurs need to start looking at what actually drives consumer dining decisions and how to influence those decisions with the right motivations and the right tools.
Read the full report and get more details on the driving factors that actually influence dining decisions and how restaurants can use them here.