I recently read a shocking statistic: 4.7% of your customers generate 100% of your online Word of Mouth. At first glance that number is staggering – at second glance the possibilities are. What does this mean for your restaurant social media? It means that it means something, so don’t give up! If you see that
Don’t Give Up on Social Media for Your Restaurant
In today’s digitally connected society, social media is a “must” for restaurants to connect with customers. Besides the fact that your customers are on social media looking for you, trying to connect with you or to tag you, it is also a great, free way to get your message out there and be present where
Another Clever Way To Use Pinterest For Restaurants
Pinterest came onto the social media scene fast, and it has continued to grow as a great place to market your brand. It’s been reported that “Food and Drink” is the most popular category on the virtual pin board site, making it a perfect place for restaurants to connect with diners. More and more brands
How To Use Advanced Twitter Search to Find Customers
Using Twitter for restaurant marketing isn’t just about pushing out your message. It’s also a great way to monitor relevant conversations in your restaurant’s neighborhood and search for prospective customers. Often times, people will post questions or comments on Twitter looking for good restaurants in your area. That is where you can chime in…if you
Is My Restaurant Social Media Strategy Working?
It’s the question every restaurant owner wants to know – is my social media strategy working? How can I measure it? How can I prove it? To answer these questions you first have to answer this question: What are your social media goals? Not all Facebook pages are built to do the same thing, so
How Restaurants Can Use Social Media to Drive Customer Engagement
The world of social media can seem complex and daunting – even when you know what you are doing, the rules can change overnight. And the channels seem to keep expanding. Don’t let it overwhelm you – social media is a great tool for restaurants to connect and engage with customers. Here are some tips,
How Facebook Changes Affect Your Reach – And What You Can Do About It
You may have recently noticed a change in your restaurant’s Facebook results, specifically in your reach (the number of people who are exposed to your posts). The numbers are going down – for all business pages, not just for restaurant pages. And unless you pay for an ad on Facebook, it is getting more and
How to Use Twitter to Identify Customers (and do something about it)
The beauty of using Twitter for restaurants is all about immediacy and connectivity. This powerful social media tool allows you to monitor and respond to customer needs, whether or not they know that it’s your restaurant they need. For example, you can see people in your area who are hungry or looking for suggestions on
4 Ways to Advertise Your Restaurant with Targeted Ads
There are numerous opportunities to connect with customers on a more personal basis using Twitter and Facebook for restaurants. With these social media tools, restaurants are able to promote offers, photos of new menu items, and openings to current and prospective customers. One way to extend the reach of that message is to consider using Facebook
Restaurants that Use Instagram in All the Right Ways
Now that you know what Instagram is and have some tips on how to use Instagram for restaurants, a great next step of making your Instagram account a success is to learn from other restaurant leaders in the business who are using Instagram to their advantage. Read below to take some tips out of their books
