Your Marketing Plan for Bar and Restaurant Success
We get it. You need more customers.
Your restaurant marketing plan is a full time job and the time and cost involved in developing the thorough presence you need, with a dedicated set of customers, can vary wildly. So can the results.
Rewards Network provides an easy platform for consistently growing your customer base with our innovative Marketing Services program — all without diluting your brand with discounts and coupons. Your business gets all the benefits of a comprehensive restaurant marketing plan without the hassle or upfront costs.
Our restaurant marketing plan includes all of the following in a seamless, easy-to-implement program:
We make it easy for customers to find you — even if you don’t have a website of your own! Our program provides a personal introduction to your restaurant for new and repeat customers through multiple loyalty partner websites.
Your restaurant is marketed to motivated diners near you with targeted email messaging that encourages them to spend more and visit you more often.
Rewards of choice
We handle all the details of rewarding your customers for their visit, leaving all the trouble of membership lists, punch cards, missing reward complaints, and tracking behind.
Direct customer engagement
Our comment management system allows you to engage with your diners after each and every visit, getting feedback you can use from real customers that actually spent money with you.
Data and insights
You receive weekly, monthly, and quarterly reports with frequency, spend, and survey data you can use to make business decisions and meter our member performance against your other customers.
We know our members dine.
That’s just one of the key differences between Rewards Network and every other restaurant marketing plan. The loyalty program members we direct to your restaurant spend more and dine more often than your average customer. Our partnerships with the largest brands in the United States gives you exclusive access to their attention and their business.
Our members are:
High-income earners and frequent travelers with disposable funds for hotel stays, splurge shopping, and great restaurant meals.
Big spenders spending 13% more on average per check than other guests and over half a billion dollars a year at Rewards Network program restaurants.
Key influencers who, with over 16 million completed post-dine surveys, influence an audience of millions every day.
We know they dine. We’ve tracked their activity and know what’s important to them. We target offers based on their interests, disposable income, and spending habits. They pay full price for every item on your menu and never receive a discount that could undermine the value of your food.
And we get results. Rewards Network drives new customers to you, delivering a consistent 4-6% of additional revenue you can count on every month. That’s a 4-6% growth in your customer base you can count on, rain or shine.
No matter how many customers come and go from your restaurant, Rewards Network provides a constantly renewing source of new guests coming through your doors — guests who spend 37% more on their first visits than non-members do. And when they return, they spend 63% more!
We show you that it works.
Our restaurant marketing plan is fully pay-for-performance. You only pay when we bring a customer to your restaurant. When a Rewards Network member uses their credit card at your location, we track the transaction and receive a percentage of their total bill, including tax and tip.
Rewards Network then sends you weekly, monthly, and quarterly reports via email to help you track the success of our restaurant marketing plan. These tools provide you not only with proof of our success, but also unmatched insights about your customers, helping you make informed decisions about future improvements and promotional efforts.
Daily comment notifications of what our members are saying in their verified online reviews.
Diner summary emails showing how much our members are spending with you, in detail.
Survey analytics reports that track patterns of your customer ratings over time and against your competitors.
Customer trend reports that provide a broader perspective of all your activity by month or quarter.
Because we are able to connect actual dining activity to customers, we can break down average check size; party size; geographic reach; and ratings for food, service, value, and cleanliness for customers we send to you. You get a fuller picture of who your target guest is, and how your team is performing when they dine with you.
Rewards Network doesn’t just give you the data. We help you understand the trends and customer sentiment resulting from our restaurant marketing plan. With those insights, you can keep an eye on your business from the customer’s point of view, reward your best servers, understand menu challenges, and increase recency and frequency of guests. When diners return to your restaurant, it means you’re building loyalty, one of the most significant aspects to building on your success over time.
We provide restaurant analysis in the form of quarterly reports, monthly summaries, and weekly statements that can be used to strategize your efforts to build a loyal diner base. Our account managers work one-on-one with you to understand your strengths and how to leverage them for even better results.
You can then use this information to:
Focus your restaurant marketing plan regionally, based on the geographical origin of your guests
Evaluate the amount of business we bring you by comparing relative spend between our members and other guests
Gauge the reliability of repeat business and track verified reviews of your staff performance
Eliminate uncertainty by tracking your performance against other local and national Rewards Network clients
Put our marketing services to work for you.
Partner with Rewards Network for access to our exclusive network of active dining members. Our marketing services expand your restaurant’s reach, increase revenue, and require no new processes or additional training.