As summer comes to a close, your customers are busy with getting their kids back to school and winding down with all the summertime fun. As one season ends and another begins (and with the holidays still several weeks away), you don’t want to lose sight of your promotional strategies to increase your restaurant sales.
From the pale golden pils to the deep, dark wee heavy, beer runs the gamut in taste, appearance, and varieties — and until recently, few Americans took notice of its intricacies the way we have its cousins, wine and whiskey. But with the rise of the craft beer market and India Pale Ales (IPAs) all the
It’s that time of year again: the birds are singing, the flowers are blooming — and American Craft Beer Week is right around the corner! Whether your restaurant is just starting to broaden its beer selection, or you’ve got a crowd of customers constantly asking you about the best new local brew, one thing is certain: