What do you get when you combine the nearly inexhaustible drive of a pair of young brothers, numerous awards, and a 95-year history that made a remarkable impact on the restaurant industry in America? You get Regas Restaurant, which was the oldest and one of the most award-winning restaurants in Tennessee — and its former
How to Stay in Business for 90 Years and Counting
The iconic Lexington Candy Shop, a luncheonette at the heart of New York’s Upper East Side, is turning 90 this year and life couldn’t be sweeter. Owner operated for three generations, the sustained success of this restaurant is remarkable in an industry continuously seeking to reinvent itself. So how does a restaurant, especially a traditional
5 Smart Email Marketing Tips
Over 100 billion emails circulate around the world every day. Yes, you read that correctly — that number is on a daily basis. The average consumer is continuously bombarded with emails, so how do you break through the clutter? In 2014 alone, Rewards Network sent over 155 million* promotional emails, yet our open rates ranged
To App or Not? Mobile Strategy for Restaurants
The mobile industry has grown faster than any other technology or innovation in human history, with the average person now checking their smartphone about 110 times a day. With so many digital changes to keep up with, many restaurant operators struggle with how to plug their business into the mobile revolution. Although a little less
How to Know When to Expand Your Business
The restaurant industry is a dynamic business, and relying on consumer spending makes it a tough business to know when to expand or change. The gut instinct for most successful restaurant owners, is “if it isn’t broken, don’t fix it.” That philosophy may have worked in the past, but with today’s consumers, change is part
February and March Marketing Ideas
There are a number of no-brainer marketing promos that restaurants could take advantage of during February and March: Super Bowl catering specials, “dinner for two” deals on Valentine’s Day, or green beer on St. Patrick’s Day, just to name a few. Instead of investing in the same ideas everyone else has, including your competitors, we
Why Restaurateurs Should Watch ‘Best New Restaurant’
We know what some of you out there might be thinking: “What could another show about food really teach me about running my own restaurant?” But “Best New Restaurant” takes a very different perspective toward dining out — and our data shows that adopting this attitude toward your own restaurant could have a major impact
Rewards Network Restaurants on the Small and Big Screen
Have you ever daydreamed about what it would be like to star alongside Diane Keaton, Robert Redford, Christina Applegate, Scarlett Johansson, or even Vince Vaughn? Let’s be real – You may never get that chance, but you can step inside some of the most iconic restaurants which have been graced by their presence. With dazzling
‘Tis the Season for Great Customer Service
A customer’s experience with restaurant employees can make or break their experience. During the busy holiday season, it may be easy to forget how much of an impact your employees can have on your customers. To help keep your customer service in shape, we’ve outlined some of our best tips from the past year that
Three Mistakes Restaurants Make on Social Media
Social media is a great place to connect with your customers, have them engage with your content, and create a wider spread online presence than your website can do alone. But when using social media for restaurant marketing, be sure to avoid these three common mistakes: Mistake #1: Not responding to customer posts Customer interaction
