hospitality (ˌhɒspɪˈtælɪtɪ) — n , pl -ties 1. kindness in welcoming strangers or guests 2. receptiveness Collins English Dictionary – Complete & Unabridged 10th Edition The word hospitality has been around since its documented inception of use in 1325 and, as defined by the Collins English Dictionary, refers to kindness in welcoming strangers or guests
Are You Creating Disloyalty Among Customers?
We concentrate on our restaurant loyalty program and the activities we can do to drive loyalty, but what if we think of things in our business that drive disloyalty? I know that sounds counter intuitive from a marketer and operator whose passion is focused on driving loyalty through marketing, operations and rewarding customers for returning;
If Content Is No Longer King, Then Who Is?
We’ve spent years saying “Content is King” – I’ve said it myself in several blog articles. When we say that content is king, we mean that good content is what will drive customer engagement, interaction, clicks, visits and sales. This past week I had the honor to attend South By Southwest (SXSW) Interactive in Austin,
Show Them Your Personality!
The basics of customer service should always be a focus in any training you have with your employees, but how can your employees get to the next level of customer service? What makes great customer service experiences? Sometimes the best way your employees can do that is to simply sprinkle in their own personality with
An Extra Special Boost on Your Restaurant’s Extra Special Day
Valentine’s Day is nearing, are you prepared? It’s that special day when couples go out of their way to say “I love you.” Are you going out of your way to tell your customers the same? This is a great opportunity to go above and beyond and help your customers make their Valentine’s date one
The Importance of Customer Loyalty and How to Earn It
There are only four ways to increase restaurant sales. Two of those ways are to increase the number of new customers and then to increase the frequency of visits among those customers. In other words, Loyalty matters. So how does a restaurant earn that customer loyalty? Here are some tips, tools and advice from the
Is a Restaurant Secret Shopper Program Right For You?
Every restaurateur wants to know what is working and what is not working in the customer experience. Why do they choose to return or not to return? What would make the difference? Unless customers walk up to a manager and tell them, how would you ever know? This is why many restaurateurs implement a restaurant
3 Ways to Attract Millennials to Your Restaurant
Every restaurant wants to crack the “code” to attracting Millennial customers – after all, the Millennial generation’s annual spending by 2015 is expected to be $2.45 trillion and by 2018 they will eclipse the Baby Boomer generation in spending power at $3.39 trillion, according to a report by Oracle. Here are three key ways that
What Customers Really Want in a Dining Loyalty Program
Like many businesses, we utilize our data to drive our business. We use it to continually improve our dining loyalty program, which in turn, improves the success rates of our program restaurants. We understand consumer consumption and we use that understanding to improve upon it. We also use the data to make sure that our
Leveraging Your Consumer Data to Build Loyalty Reward Programs – Featured in Today’s Restaurant
Engaging customers by acknowledging individual preferences through compelling marketing offers the best opportunity to influence customer behavior. This can help encourage not only more frequent visits but also additional spending, both key ways to increase restaurant sales. Megan Flynn, Chief Partner Development Officer at Rewards Network, discusses how data on actual customer consumption helps to
