Enrolled members earn FREE SPIRITTM miles with every dine. For Rewards Network, new loyalty program partnerships mean new dining reward choices for its members. And as of September 12, 2013, members now have the opportunity to earn miles from FREE SPIRIT™ Dining, the loyalty marketing company’s newest airline reward program from Spirit Airlines. When members
Make Loyalty Lucrative – Featured in Independent Restaurateur Magazine
By taking advantage of business intelligence, restaurateurs can provide meaningful incentives to customers in relevant ways, urging them to dine more frequently and spend more during each visit. That is the heart of profitable, sustainable dining loyalty programs. In the September issue of Independent Restaurateur, Megan Flynn, SVP Loyalty and Business Development at Rewards Network,
Five Questions to Ask When Choosing Between Dining Loyalty Programs
Dining loyalty programs are an important factor in a restaurant’s success. Data clearly shows the benefit to retaining and engaging with loyal customers: It costs seven times more to acquire a new customer than to retain a current one. In addition, engaged loyalty program members will spend five times more than non-engaged customers and will
Attracting Customers to Your Restaurant Facebook Page
You’ve successfully started using Facebook for restaurant marketing – you’ve set up your restaurant Facebook page, created engaging content and you continue to analyze the results and optimize your Facebook page. But you may still be asking yourself: How can I attract more customers to the Facebook page for my restaurant? The good news is
10 Restaurant Marketing Articles You Can Write
Good news – you have a website, a blog, a Facebook page, a Twitter Account, a Pinterest Page, and an Instagram account! Now what? Here are 10 restaurant marketing articles you can write to jump start your efforts across channels: 1. Party ideas More than just pushing your catering menu, work out some great party
How to Get ROI from Social Media – Featured in FastCasual.com
How to Get ROI from Social Media By Megan Flynn, Rewards Network As featured in FastCasual.com June 14, 2013 Restaurateurs have long recognized the importance of customization when growing their businesses. The ability to identify each customer as an individual and meet that person’s dining preferences is one of the best ways to garner a
What Makes a Successful Loyalty Program?
The Secret Behind a Successful Loyalty Program As featured in FSR Magazine // The Kitchen Sink // Megan Flynn // May 2013 Full-service restaurants recognize the importance of customer loyalty, but they occasionally jeopardize it in their ongoing efforts to attract new diners. While owners and managers do need to focus on new business, two
The Toughest Component of Successful Customer Loyalty Programs for Restaurants
When you think of the toughest part of customer loyalty programs for restaurants, the first thing that probably comes to mind is the tactics. How do I launch, control and measure a customer loyalty program? However, the most difficult part of a restaurant loyalty program is understanding – and believing – that a returning and
