Earlier this year, something extraordinary happened in the food service industry. For the first time in history, consumer spending on dining out overtook that of grocery sales in the United States. This is incredible news for dining establishments and bars yearning to know how to increase restaurant sales, but there are challenges that come with
Everyone has one, but how many restaurateurs spend time planning their outdoor signage? All of the really smart ones, honestly. More than any other form of media at your disposal —up to, and possibly even including, the Internet — your sign is the most important tool to advertise your business. Why is great outdoor signage
You know you need to do it, but every time it crosses your mind, you get a nervous tingle in the pit of your stomach. Hiring a professional photographer and food stylist to take that perfect photograph of your dishes — the face of your restaurant, really — can be completely out of budget for most businesses.
Whether you’re finally fulfilling your lifelong dream or hanging drywall at your fifth location, nothing beats the Boy Scout motto: be prepared. Opening a restaurant is no easy feat and requires a massive amount of coordination and planning to go off without a hitch. It’s not enough to have a vision; you need to have
You’ve followed our tips from prior blog posts. You’ve strategized, designed your website, and set up your social media accounts. In short, you have decided to take advantage of the nearly unlimited marketing potential of the Internet. But now comes the really hard part: actually writing about your restaurant. We get it. Staring at a
Over 100 billion emails circulate around the world every day. Yes, you read that correctly — that number is on a daily basis. The average consumer is continuously bombarded with emails, so how do you break through the clutter? In 2014 alone, Rewards Network sent over 155 million* promotional emails, yet our open rates ranged