Instagram Video or Vine? Instagram, the popular photo editing and sharing app, launched its own video editing platform on June 20, 2013. Instagram is owned by Facebook and the videos can last 15 seconds or less. This is in direct competition with Vine, which is the popular video editing app that is owned by Twitter.
Twitter Tips for Restaurants, Part 2 in 2-Part Series. Now that you’ve decided to use Twitter for your restaurant, there are best practices, tips and tricks to the trade every restaurant should know before jumping in. It’s a simple medium but it can complicate your life if you don’t understand a few main points of
How to Get ROI from Social Media By Megan Flynn, Rewards Network As featured in FastCasual.com June 14, 2013 Restaurateurs have long recognized the importance of customization when growing their businesses. The ability to identify each customer as an individual and meet that person’s dining preferences is one of the best ways to garner a
100 million monthly active users. 40 million photos per day. 8,500 likes per second. 1,000 comments per second. Instagram – a social networking photo-sharing site – boasts big numbers, so it’s no wonder that Instagram is quickly becoming a great tool for restaurants to reach their customers. Not only that, but it’s a huge market
Do multiple units require multiple Facebook pages? The short answer is: it depends. The long answer is: it depends on your marketing, branding and communications plan. There are pros and cons to having one corporate Facebook presence representing multiple locations (and vice versa), and ultimately you are the only one who can decide which route
Pinterest seems to be a buzz word on every marketer’s lips these days. And for good reason! Pinterest launched in March 2010 and in just 4 months had 10,000 users. Today, they have about 11 million unique users and they keep growing. Not only that they were named to Time Magazine’s Top 50 websites of
In today’s digital world, a good deed can go a long way for your restaurant. Social media, blogs and news feeds have made it easy to share just about anything – but the restaurant word of mouth stories that really go viral seem to have some common threads: Outstanding customer service – doing something above