• Skip to primary navigation
  • Skip to main content
  • Skip to footer

We’ve updated our Privacy Policy and Terms of Use.

Not a restaurant owner? Dining member rewards Client log-in

site header

Rewards Network

Beta Site

MENUMENU
  • Our program
        • Rewards Network partners with the world’s most powerful loyalty programs to attract full-price guests to your restaurant.

        • How it works

          • Our rewards partners
          • Full price guests
          • Enterprise solutions
          • Restaurant success stories
          • FAQs
        • Program benefits

          • Pay for performance
          • Data-driven insights
          • 100% turnkey marketing
          • Verified customer reviews
          • Flexible funding options
  • Restaurant resources
        • We don’t succeed if you don’t succeed.

          Guides, articles, and tools to help you market and grow your restaurant.

        • Restaurant resources

          • Blog
          • Free downloads
          • Restaurant guides
  • About us
        • In our 40 years, Rewards Network has helped over 100,000 local restaurants grow their business.

        • About us

          • Leadership
          • Careers
          • Newsroom
          • Security and accreditations
  • Client log-in
  • (800) 617-6067
  • Get started
Home › Restaurant resources › Restaurant guides › How to start a restaurant › Selecting restaurant suppliers

Selecting restaurant suppliers

A restaurant can’t function without food and your supplier selection says as much about your restaurant as the way you prepare and serve dishes.

There’s a growing trend towards sustainability and locally sourced produce, but a farm-to-table concept isn’t practical for every restaurant business or every purchase you need to make. The important thing is that you have the right restaurant suppliers for the right items, both in terms of cost and reliability.

Affordability versus quality

During your search for the right restaurant suppliers, you’re going to face a constant battle between the things you want, and the things you can afford. While you can always bump up your prices to cover certain extra costs, it’s essential that you stick to a plan and go with ingredients that will deliver a healthy profit margin.

It’s worth considering that your suppliers will have their own suppliers, too, and their costs will be constantly fluctuating, creating a ripple through the supply chain.

Seasonality has a major impact on food production, and a bad patch of weather can affect costs for many months.

A considerable amount of fuel is used in both food production and transportation, so global oil prices may also affect you.

Taxes and levies can rise (or occasionally fall) without much notice. This is especially true with any imported goods.

Build trust with suppliers early

You’d think that every supplier would be more than happy to have you as a customer, but every young business has the liability of newness. Suppliers need to know they’ll be paid on time, and you’ve yet to earn any credibility (or credit).

This works the other way around too. The artisan bakery you had helping you out for the test pop-up may be out of this world, but can they keep up with the demand for daily deliveries? You don’t want to have to cross out items on your menu on your busiest night because someone let you down.

Choose suppliers who match both your brand values and your personality. There are always going to be some frank conversations you need to have with people in your restaurant supply chain and you want to know you’re dealing with people who you’re comfortable conversing with.

Some important questions to ask include:

What are their usual delivery routines?

What health and safety policies do they have?

Do they have any industry awards?

Who else do they supply?

What is their staff turnover like?

What are their payment terms?

What is the minimum order?

What discounts can be offered for bulk orders?

While they’re still just numbers on a spreadsheet, don’t be hesitant to share your business plan with your suppliers. Suppliers form an essential cog in the machine and showing them where they fit in demonstrates that your figures are based on more than pure guesswork.

The price and portion guides for the entire menu should be costed out, with detailed information on what needs to be ordered when to keep up with the expected footfall. Their experience in the business may also benefit you as you discuss your ramp up.

What else does a restaurant need?

It’s not just food you need to worry about. Everything from your furniture to the company that delivers your stationery needs to be in tune so you can run an efficient operation.

Some will be one-off purchases, some will need to come in daily, but all need to be considered when working out your budget.

Kitchen

Cooking equipment, storage, and all the cooking utensils your team needs to craft dishes.

Service

Cutlery, plates, napkins, tablecloths, and glasses of all shapes and sizes.

Bar

Various containers, swizzle sticks, cutting boards, and garnishes.

Front of House

An effective POS system, host stand, menus, and furnishings.

And don’t forget the cleaning products and toilet paper!

How to choose the best restaurant suppliers

Recognize the total value of your restaurant suppliers and connections that benefit your business.

Download now

Tips for working with restaurant suppliers

Narrow down the choices and find the right fit.

Read now

Growing a restaurant profit margin

How to control your costs and improve cash flow.

Download now

Rewards Network® does not provide tax, legal, or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal, or accounting advice. You should consult your own tax, legal, and accounting advisors before engaging in any transaction.

Footer

Apple Store Link Google Play Link

Rewards Network

540 W Madison St, Suite 2400
Chicago, IL 60661
(800) 617-6067

LinkedIn Logo White Facebook Logo White Instagram Logo White Twitter Logo White

Rewards Network is the nation’s leading promotional program for the restaurant industry. For more than 35 years we’ve helped local restaurants thrive by filling seats with full-price customers and offering flexible funding options that help operators grow their business.

How it works

  • Our rewards partners
  • Full price guests
  • Enterprise solutions
  • Restaurant success stories
  • FAQs

Restaurant resources

  • Blog
  • Free downloads
  • Restaurant guides

Program benefits

  • Pay for performance
  • Data-driven insights
  • 100% turnkey marketing
  • Verified customer reviews
  • Flexible funding options

About us

  • Leadership
  • Careers
  • Newsroom
  • Security and accreditations
Get started
Client log-in

Not a restaurant owner?
Dining member rewards

National Restaurant Association logo
SOC logo
Rewards Network BBB Business Review
VISA logo
Built in logo
Marketing Top 10 logo
  • Privacy policy
  • Terms of use
  • Sitemap
  • Do not share my data

© 2025 Rewards Network Establishment Services Inc. All rights reserved.

Individual results within the Rewards Network program may vary. Please contact us for details.

Any testimonials, statements, and opinions are applicable only to the individuals depicted. Testimonials were provided voluntarily. Participants were not paid or provided with any benefits in exchange for their statements.