What exactly does your point-of-sale (POS) system do for your restaurant? Well, there’s a simple answer and a complicated answer to that question. The simple answer — as Michael Oshins, a faculty member at Boston University’s School of Hospitality Administration, puts it — is this: your POS system is the “technological heart of a restaurant.” It
Your existing customers are the backbone of your restaurant business. Customer retention is important for every business, but it’s even more important for businesses that rely on word-of-mouth marketing. And we all know that in the restaurant industry, how well people speak of your food, service, and overall business can make or break your success.
There’s a lot of doom and gloom these days in business-related chatter about loyalty programs. Big picture: pundits talk about the good old days, lamenting the lack of loyalty to any brand in today’s market. It’s true, to some extent, that a larger, more competitive landscape exists in today’s economy than we’d seen in previous