You know you have to do it, but the process seems utterly overwhelming. And the rules are changing every day. How can I use social media for restaurants? We break the question down into the four distinct challenges that every restaurant faces in today’s evolving online environment: Grasping the basics of social media for restaurants
Once upon a time, owners across the map turned their noses up at social media for restaurants, claiming it was a fad or a waste of time and money to invest in. In reality, social media was a powerful tool that, taken seriously, could explode the potential of a restaurant or other business’s online presence. And
It’s not quite the white whale of the restaurant business, but one of the trickier elements of running a successful restaurant in the 21st century is developing a following with online foodies. Many of these consumers write their own blogs, do freelance food reviews, or just have a strong following on different social media platforms.
At the NRA Show this year, one of the most exciting attractions was the Tech Pavilion: a hub for all things technology-related — from cutting-edge digital marketing solutions to smart software that can help restaurants track customer behavior and consumption patterns. To add to the diverse array of product demonstrations at the Pavilion, attendees of
You get it – you know your restaurant needs to be active on social media. Whether Facebook, Twitter, Pinterest, or Instagram, these platforms are great (and free) tools for social media marketing for restaurants, allowing you to promote your business to an engaged consumer audience. But it’s not just tech-savvy 20-somethings and teens using these
We’ve said it before, and we’ll say it again: We’re living in a digital age, a time when nearly everyone is online — and increasingly so. It’s no longer a question of whether your restaurant should be on social media. Now, it’s just a question of how you can leverage social media for your business.
Have you ever looked at your competitors’ Twitter or Facebook pages and thought, “Who has time to log in every few hours to post and respond to comments?” We know that with everything that goes into running a restaurant, you certainly don’t. But the truth is, most of those social media mavens out there don’t
With only 24 hours in a day, and seven days in a week, there is barely time to do everything you need to do as a busy restaurateur. It’s no wonder that so many of you say you simply don’t have time to concentrate on social media, especially when it comes to learning and managing
The world of social media as we know it is changing, and it’s changing fast. What may have been good advice six months ago may not be good advice today. The basics of managing social media for restaurant marketing have not changed, nor do we think they will in the immediate future. You still need