In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
It’s not every day that a thirty-five-year-old company modernizes its image. Today we’re thrilled to announce the new Rewards Network brand identity. Our revitalized look heralds an evolution of our business, reflecting who we are and where we are poised to go. The refreshed brand will be everywhere Rewards Network is, including our website, products,
As summer comes to a close, your customers are busy with getting their kids back to school and winding down with all the summertime fun. As one season ends and another begins (and with the holidays still several weeks away), you don’t want to lose sight of your promotional strategies to increase your restaurant sales.
Historically, August is a rough month for restaurant sales. Last year, the third quarter was the lowest quarter in year-over-year same store sales for restaurants at -2.2 percent, according to TDn2K Black Box Intelligence. Restaurant traffic growth in the third quarter last year was even lower at -4.1 percent. If your restaurant experienced a similar
Since the United States starts this month off with fireworks, you want to look to implement restaurant marketing strategies that light up your sales in July. From a celebration of the culinary arts to highlighting some of America’s most beloved foods, you can attract new customers as well as returning guests to your restaurant. With
Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
Let’s say you own a restaurant in a community known for loving food and dining out regularly. Sounds perfect, right? But that demand can sometimes come with its own problem: often the densest-population areas also have the highest ratio of restaurants to diners. When foodies in your community have dozens and dozens of restaurant choices
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
Hiring a professional photographer and food stylist to take those perfect restaurant photographs of your dishes can be completely out of budget for most restaurants. Good news — you actually don’t need them for great photos! We’ve assembled 20 quick tips on how to take amazing photographs of your equally amazing dishes — without costing
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is