There are only four ways to increase restaurant sales. Two of those ways are to increase the number of new customers and then to increase the frequency of visits among those customers. In other words, Loyalty matters. So how does a restaurant earn that customer loyalty? Here are some tips, tools and advice from the Rewards Network Blog, in case you missed it:
What Makes a Dining Loyalty Program Successful?
First, understand what customers really want in a dining loyalty program and why it matters to them. There are common misconceptions about what customers need in a dining loyalty program in order to stick with it – read the report on Why Most Dining Loyalty Programs Fail to learn more.
When choosing between dining loyalty programs, there are five questions you should ask to help your decision – keep this checklist handy when exploring your options.
Why Data Makes a Difference
By taking advantage of business intelligence, restaurateurs can provide meaningful incentives to customers in relevant ways, urging them to dine more frequently and spend more during each visit. You can make dining loyalty lucrative, find out how.
Understanding Your Audience
Not all customers are created equally. But one thing remains constant – they all want you to acknowledge that individuality.
The newest spenders on the scene are the Millennial generation. Their annual spending by 2015 is expected to be $2.45 trillion and by 2018 they will eclipse the Baby Boomer generation in spending power at $3.39 trillion, according to a report by Oracle. Learn the 3 key ways to attract Millennials, their stomach and wallet.