“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Increase Restaurant Sales Without Advertising
Like any other business, restaurants need to be focused on the bottom line, and sales is a big part of it. Restaurant sales can be tricky to grow in a volatile market; while advertising is an important part of the equation, it can’t be your only approach to growing sales. There are actually many strategies
How to Get the Best Results from Your Restaurant Advertising
Every owner has the same question on their mind when deciding how much money to budget for restaurant advertising: Am I getting the most bang for my buck? It’s time to think seriously about the forms of restaurant advertising that produce the best results for you, and provide the highest return on investment (ROI) over