In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
Responding to every verified dining review your restaurant receives is a great way to engage with your guests, and shows potential diners that you care about their experience. Not only that, replying to reviews allows you to gain deeper insight into how your customers think. Ready to engage with your customers? Here are a few
What makes great restaurant customer service? The New Year is always the perfect opportunity to start fresh. Whether it’s time to clean out your freezers or order new small wares, make sure to include building solid relationships with your customers on your to-do list. Below are ten tips to help remind your staff what makes
It’s never a good feeling to get negative comments from your past guests. With the internet connecting consumers in more ways than ever before, unhappy customers are able to let others know exactly how they feel through bad restaurant reviews. While criticism can sting your pride, you’re still running a business. Emily Mendenhall of Lily’s
At some point in the life of your restaurant, you’re probably going to see it happen. Even if you’re diligent about providing great service and serving excellent food, there’s going to come a time when a guest wasn’t completely satisfied with their experience and posts something negative online about it. Because your restaurant and its
So much of every restaurant’s success depends on one central aspect of the business: the food. Initially, a lot of time may be spent developing the menu for a new restaurant, but as time passes, you also evaluate the success of your menu, of individual dishes, and even individual ingredients in each dish. Ultimately, the
Customer feedback is a crucial component to running a restaurant. After all, knowing what your guests think you’re doing well — and what you may need to improve — is key to growing your bottom line. The challenge in the digital age is how to get guest feedback that’s both accurate and verifiable. Sites like Yelp offer
We’ve said it before, and we’ll say it again: We’re living in a digital age, a time when nearly everyone is online — and increasingly so. It’s no longer a question of whether your restaurant should be on social media. Now, it’s just a question of how you can leverage social media for your business.
Every restaurateur knows that the first few years of owning and operating a restaurant are some of the most challenging. In fact, an Ohio State University study found that 60 percent of restaurants fail within the first year, and another 80 percent are out of business within 5 years. So how do restaurants make it
Another Virginia Beach, Va., restaurant gem has crystallized in the form of Salt, a restaurant well known for its upscale Pacific cuisine and its strong ties to the local community. Salt’s owner, Daniel Kealiinohomoku, started transforming the business when he bought out his former partner in November 2014. “It was the right time,” said Daniel.