Email marketing continues to be one of the best ways restaurants can market to customers. It is generally cheaper than print advertising, whose effectiveness has waned considerably in recent years. And while social media advertising can still be an important aspect of your online marketing, it’s important to remember not all consumers are active users
How to Respond to Any Kind of Restaurant Customer Review
Responding to every verified dining review your restaurant receives is a great way to engage with your guests, and shows potential diners that you care about their experience. Not only that, replying to reviews allows you to gain deeper insight into how your customers think. Ready to engage with your customers? Here are a few
5 Smart Email Marketing Tips
Over 100 billion emails circulate around the world every day. Yes, you read that correctly — that number is on a daily basis. The average consumer is continuously bombarded with emails, so how do you break through the clutter? In 2014 alone, Rewards Network sent over 155 million* promotional emails, yet our open rates ranged
December and January Marketing Ideas
Marketing during the holidays might seem easy: decorate the restaurant, add some snowflakes to your flyers, or recruit Santa for a meet-and-greet. By opting only for the Yuletide standards, though, your restaurant risks getting lost in the same Christmahanukwanzaaka marketing from other businesses – including your competitors! Adding unique ideas like these to your marketing
June and July Marketing Ideas for Restaurants
While most people are rejoicing in the return of the sun, some restaurant owners may fear summer bringing a slightly darker cloud as more customers are enjoying the outdoors instead of dining in. However, by using marketing strategies that tie your restaurant to summer events, this exciting season can bring in even more business. Here
An Extra Special Boost on Your Restaurant’s Extra Special Day
Valentine’s Day is nearing, are you prepared? It’s that special day when couples go out of their way to say “I love you.” Are you going out of your way to tell your customers the same? This is a great opportunity to go above and beyond and help your customers make their Valentine’s date one
