Whether you’re looking to shake things up at your restaurant or simply generate some extra profit for your bottom line, a smart (and often low-risk) opportunity is the classic LTO, or “limited time offer.” These are dishes that do not currently reside on your menu, that you can advertise as a special offering. Critical to
How to Calculate the ROI of Your Restaurant Marketing Strategy
Getting the most bang for your buck on a restaurant marketing strategy is critical, especially when your marketing dollars are limited. And, with so many traditional and digital marketing opportunities available to the restaurateur, it can be a daunting task to understand where to spend those dollars. And then, how do you calculate the return
