If your restaurant is not in a location that attracts tourists, you might experience a slowdown during summer months. How can you capitalize on summer holidays, community events, weddings, and graduations to increase your seasonal sales, and attract new and repeat customers? Rewards Network offers 12 tips to prepare your staff, space, and menu to
4 Numbers Every Restaurant Must Know About Its Competitors
You wonder. Everybody does. Especially in an economy where every sale matters. Just how well is the restaurant across the street really doing? In this free worksheet, we look at the four most important numbers to know about your competition — and your own restaurant — and what you can do to monetize that data:
How to Increase Your Summer Restaurant Sales
June, July, and August can bring enormous opportunity to increase your summer restaurant sales — if you plan ahead — by: Hiring new restaurant staff Planning new restaurant menu ideas Expanding your drink list Opening your patio space Download this free eBook today to develop your restaurant marketing plan for the summer months — and
How Should I Price My Restaurant Menu?
The price. It’s often the first thing your guest will notice, and probably one of the (many) things keeping you up at night. How do you know it’s right? Does demand matter? Is just covering your costs enough? Does the price reflect the real value the customer is receiving from their meal? All of these factors
How to Make Your Happy Hour More Profitable
To the joy of many — and disappointment of others — Illinois Gov. Bruce Rauner signed a bill yesterday legalizing Happy Hour in that state for the first time since 1989. The concept of short-term discounts, usually falling in those slower after-work hours, is so prevalent, everyone from Sonic Drive-Ins to upscale steakhouses uses the
How the Economy Affects the Restaurant Industry
It can’t be denied that the “foodie culture” has a significant influence on restaurants, but there is another force that has more consistently shaped the industry: the economy. In fact, restaurants wouldn’t exist if it weren’t for economic and political factors. The world’s first restaurants popped up in 18th century Paris when servants, newly unemployed
What You Need to Know about the Restaurant Industry
Understanding and keeping an eye on the economic landscape of the restaurant industry can be an integral part of managing your business. As a provider of financial and marketing services to the restaurant industry, Rewards Network has unique insights into the industry through the data we receive from over 10,000 restaurants. We also monitor the
Three Ways to Increase Customer Spend in Your Restaurant
Once a customer makes the decision to dine at your restaurant, you probably depend on your food, service, cleanliness and overall experience to bring them back. But what are you doing to increase their spend while they are still there? 3 Ways to Increase Customer Spend: 1. Sweeten your dessert sales. Simply asking a customer
The Only 4 Ways to Increase Restaurant Sales
This article was originally posted in March, 2013, focusing on the only four ways to increase restaurant sales. A lot has changed in our industry since then as we saw the rise and fall of daily discounts, an ever-changing economy and a surge of new and focused restaurants in all segments. As consumers are dining
10 Menu Terms to Avoid (Say This, Not That)
As you ring in the New Year, make a resolution to give your restaurant menu a makeover. Even if the dishes you offer haven’t changed, the language used to describe them could be negatively affecting your business. In my experience editing hundreds of restaurant menus per month, there are 10 terms I’ve often spotted on
