You know you have to do it, but the process seems utterly overwhelming. And the rules are changing every day. How can I use social media for restaurants? We break the question down into the four distinct challenges that every restaurant faces in today’s evolving online environment: Grasping the basics of social media for restaurants
Antonucci’s inspires restaurant loyalty in local Mission Viejo, California, guests with its combination of Italian comfort food and fresh seafood. Many customers have been visiting the restaurant for decades. But, current owner Bob Canori’s roots are not in the foodservice industry. He spent the first 30 years of his career working in the corporate
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
The statistics show that an overwhelming amount of small businesses fail within a few years. All the passion in the world won’t be enough if you start out on the wrong foot. Now, we don’t want to scare you out of starting a restaurant or other food service business. Rather, in determining how to start
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
‘Tis the season to start preparing for family, friends, holiday shopping and holiday gatherings. This is also the time to be sure your restaurant is front and center in customers’ minds during all things “holiday” this season. Remember, there are only four ways to increase restaurant sales: increase the number of new customers increase frequency
Technology is a major part of being a business owner or manager in the 21st century. So much so that many owners are creating their own restaurant business apps to aid their customers in ordering. But consider this: is developing your own app worth it? There are dozens, if not hundreds, of phone and tablet-based
Once upon a time, owners across the map turned their noses up at social media for restaurants, claiming it was a fad or a waste of time and money to invest in. In reality, social media was a powerful tool that, taken seriously, could explode the potential of a restaurant or other business’s online presence. And
Some first-time restaurateurs have grandiose ideas of what opening their restaurant will be like. They’ll cut the big, red ribbon on the doors, and guests will rush in a moment later, filling cash registers to the brim. But when launching any kind of new start-up endeavor, getting people interested in, enticed about, or even just
It’s not quite the white whale of the restaurant business, but one of the trickier elements of running a successful restaurant in the 21st century is developing a following with online foodies. Many of these consumers write their own blogs, do freelance food reviews, or just have a strong following on different social media platforms.