You know you have to do it, but the process seems utterly overwhelming. And the rules are changing every day. How can I use social media for restaurants? We break the question down into the four distinct challenges that every restaurant faces in today’s evolving online environment: Grasping the basics of social media for restaurants
The Best Restaurant Social Media Marketing Plan Is Word of Mouth
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
From 30 to 3000 Seats: How San Pedro Fish Market and Restaurant Did It
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
Building Brand Ambassadors: How to Connect with Online Foodies
It’s not quite the white whale of the restaurant business, but one of the trickier elements of running a successful restaurant in the 21st century is developing a following with online foodies. Many of these consumers write their own blogs, do freelance food reviews, or just have a strong following on different social media platforms.
Pay to Play? Paid Online Advertising for Restaurants
The Internet has expanded the ways small businesses can reach out to potential new customers, and in no way is that more true than with social media. Restaurants who succeed with online marketing use social media to attract new customers and engage with past guests. 51.2 percent of Rewards Network restaurants reported that social media
5 Ways Restaurants Can Capitalize on Black Friday
Black Friday. For American retailers, the day after Thanksgiving can be an exceptionally profitable or nightmarish time of the year, depending on how well managers and staff have planned for the day. From advertising to crowd management, it’s likely the most stressful day of your staff’s year, if you let it become that. But it’s
The Secret to Eating Like a Local When You Travel
We’ve been there: It’s day three of your trip, and you’re rocking that relaxed vacation vibe like no other. But you’ve also tried every concierge-recommended restaurant within walking distance of your hotel — and you’re already tired of each and every one. What’s a visitor looking to completely soak up the culture of their new
4 Ways to Advertise Your Restaurant with Targeted Ads
There are numerous opportunities to connect with customers on a more personal basis using Twitter and Facebook for restaurants. With these social media tools, restaurants are able to promote offers, photos of new menu items, and openings to current and prospective customers. One way to extend the reach of that message is to consider using Facebook
