The recently passed Coronavirus Aid, Relief, and Economic Security (CARES) Act earmarked $349 billion in aid for small businesses, including restaurants, to help them keep the lights on, stay current on bills, and pay and employ their valuable staff. We have prepared this guide to help walk you through two of the Act’s main
Running a pub takes a lot of work, and maintaining an online presence can become an afterthought for many pub owners. However, with nearly every customer today looking online before making a choice of where to drink or dine, every pub needs to have a website. And there are certain elements you should absolutely include
Some first-time restaurateurs have grandiose ideas of what opening their restaurant will be like. They’ll cut the big, red ribbon on the doors, and guests will rush in a moment later, filling cash registers to the brim. But when launching any kind of new start-up endeavor, getting people interested in, enticed about, or even just
Getting the most bang for your buck on a restaurant marketing strategy is critical, especially when your marketing dollars are limited. And, with so many traditional and digital marketing opportunities available to the restaurateur, it can be a daunting task to understand where to spend those dollars. And then, how do you calculate the return
You know you need to do it, but every time it crosses your mind, you get a nervous tingle in the pit of your stomach. Hiring a professional photographer and food stylist to take that perfect photograph of your dishes — the face of your restaurant, really — can be completely out of budget for most businesses.
Once you know what a merchant cash advance is, the next question to pop into your head could be “What can I use a merchant cash advance for?” With so many possibilities, it could seem daunting to make plans to use this cash infusion for your restaurant. This series will help you focus on aspects of your
You’ve followed our tips from prior blog posts. You’ve strategized, designed your website, and set up your social media accounts. In short, you have decided to take advantage of the nearly unlimited marketing potential of the Internet. But now comes the really hard part: actually writing about your restaurant. We get it. Staring at a
Did you know that 90% of the data on Earth was generated in the last 2 years alone? No wonder business owners get overwhelmed at the thought of analyzing their website — especially on top of the hustle and bustle of everyday service. But if you have a plan for how to use that data
The mobile industry has grown faster than any other technology or innovation in human history, with the average person now checking their smartphone about 110 times a day. With so many digital changes to keep up with, many restaurant operators struggle with how to plug their business into the mobile revolution. Although a little less
We’ve talked about ideas for your Instagram page, your Pinterest boards, your Facebook page and your Twitter account. We’ve even talked about the importance of a blog and given ideas for some integrated content ideas across all of these mediums. But what ties all that together and makes it work? An effective content marketing strategy.