Your loyal customers are the backbone of your business Does your restaurant have a loyalty program? If so, you’re providing an exciting benefit to your customers from both a consumer and business perspective. Customer loyalty measures the likelihood of a customer to repeatedly engage with your business or brand. Loyal customers keep coming back, spending
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Restaurant marketing 101: Strategies to drive traffic and loyalty
Having a solid restaurant concept, delicious food, and a great location are just the beginning—but they only matter if people know about them. Consistent restaurant marketing helps ensure your business stays top of mind and brings customers through the door. What is restaurant marketing? Restaurant marketing refers to the strategies and tactics used to promote
How smart menu design can drive profits
Menu engineering is the science of designing menus to strategically influence customer behavior and maximize restaurant profitability. This practice combines psychology, design, and data to guide choices and help boost sales of high-margin items. Research shows that menus crafted with menu engineering principles can increase profits by more than 15%. Understanding menu item costs To
Top 10 tech tools your restaurant needs
In today’s dynamic, digital-first restaurant landscape, the right tools can help drive customer satisfaction, operational efficiency, and long-term growth. From point-of-sale (POS) systems and online ordering to inventory management and guest engagement, these solutions can streamline operations and elevate the dining experience. In fact, a survey by the National Restaurant Association (NRA) points to 55%
Why loyalty programs are your businesses’ special sauce
Loyalty programs can be a powerful tool for your restaurant’s marketing strategy, especially if executed well. But what exactly is a loyalty program? How does it work? Do you really even need one? (The short answer is, “Yes.”) Let’s get into the meat and potatoes of what a good loyalty program entails and why it’s
Q&A: Celebrating AAPI-owned restaurants
May is AAPI Heritage Month, a time to celebrate and recognize the history, culture, and achievements of Asian Americans and Pacific Islanders. To honor this occasion, we are highlighting some of our incredible AAPI-owned restaurant partners. These restaurants are owned and operated by talented entrepreneurs who have poured their hearts and souls into their establishments,
Q&A: Celebrating women-owned restaurants
In honor of Women’s History Month, Rewards Network® is spotlighting some of our fantastic women-owned restaurant partners. Starting and running a successful restaurant requires lots of determination, planning, and hard work. After learning more about some of our women-owned restaurant partners, we feel they more than exemplify these traits along with a deep desire to
Q&A: Celebrating Black-owned restaurants
In honor of Black History Month, Rewards Network® is celebrating some of our astounding restaurant partners. If you want to succeed in the restaurant industry it takes diligence, resilience, determination, and a love for food and your community. After learning more about some of our Black-owned restaurant partners, we found each restaurant had two things
8 tips for improving teamwork in the restaurant workplace
Teamwork is the cornerstone of many businesses and is an especially important component of a successful restaurant. By ensuring that all team members are working toward a common goal, both staff and customers will have a more optimal experience. Effective teamwork involves careful planning and ongoing team training that focuses on using each person’s individual
The essential checklist to opening a restaurant
Starting a new business requires lots of careful planning, hard work, and savvy decision making. This is especially true when your new business is a restaurant. First, it’s important to define your restaurant’s concept and how it will stand out among competitors. Maybe you’ve always dreamed of sharing your family’s favorite recipes with the world.
