As summer comes to a close, your customers are busy with getting their kids back to school and winding down with all the summertime fun. As one season ends and another begins (and with the holidays still several weeks away), you don’t want to lose sight of your promotional strategies to increase your restaurant sales.
Historically, August is a rough month for restaurant sales. Last year, the third quarter was the lowest quarter in year-over-year same store sales for restaurants at -2.2 percent, according to TDn2K Black Box Intelligence. Restaurant traffic growth in the third quarter last year was even lower at -4.1 percent. If your restaurant experienced a similar
Since the United States starts this month off with fireworks, you want to look to implement restaurant marketing strategies that light up your sales in July. From a celebration of the culinary arts to highlighting some of America’s most beloved foods, you can attract new customers as well as returning guests to your restaurant. With
When a restaurant’s one-year anniversary party plans include tuxedo-clad chimpanzees pouring champagne, you can be sure this place is celebrating quite a few successes. For Kelly’s Chic-A-Boom Room owner Dion Falzon, his restaurant’s success isn’t just about the financials. “I like to do memorable things,” he said. “My businesses have given me the ability to
97% of businesses believe project management is critical to performance. However, according to research conducted by Standish Group, less than 1/3 of projects are finished as planned – on time and on budget. This discrepancy shows a wide gap within the project management field. For restaurants, time tracking software becomes all the more crucial, since
One of the most basic goals of any restaurant is to provide a comfortable and enjoyable experience for every guest. Unfortunately, many guests with special needs find restaurant accessibility is lacking. This brings unnecessary frustration or embarrassment to the experience of disabled customers and their companions. Many tasks that seem easy to others, from navigating
Americans are well-versed in what it means to be a vegetarian or a vegan by now, but have you heard of flexitarians? A newer label in the food world, flexitarian simply means focusing more on plant proteins and other plant-based foods in your diet, while still consuming some meat. Essentially, it means choosing vegetarian or
Restaurant owners who believe they’ve found the ideal space to serve their customers can use a few tricks to get the best possible deal on their commercial real estate lease. It all starts with understanding the terms laid out in the many pages of the official document. A restaurant lease is far more complicated than
Making large, capital purchases for your restaurant is always stressful. You want every big purchase to be a lucrative investment for your business, but how do will you know what kind of return on investment you’ll be getting? What if you make the wrong choice? And nothing is quite as anxiety producing as buying restaurant
Summertime is just around the corner – can you believe it? As the temperatures start to climb, you’ll also want to look for ways to heat up sales at your restaurant this month. These five restaurant marketing ideas for promotions in June range from food to beverage specials, plus ways to engage your customers on
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